Marketing and Sales Associate - Surgery

The Michael

E. DeBakey Department of Surgery is seeking a Marketing and Sales Associate to serve as the dedicated marketing and outreach lead for the Division of Vascular Surgery. This role is responsible for developing and executing comprehensive marketing strategies that support clinical growth, physician brand development, and patient access across all sites of care. This individual partners closely with division leadership, faculty, and operational teams to drive patient volume, enhance market presence, and strengthen referring provider relationships through targeted outreach, digital marketing, and strategic communications.

• Lead development and execution of a comprehensive marketing and communications strategy aligned with divisional growth priorities in collaboration with the Office of Communications and Community Outreach marketing team.
• Identify target markets, referral sources, and patient segments to drive strategic outreach initiatives.
• Develop annual marketing plans, campaign calendars, and performance metrics.

• Partner with institutional marketing teams to optimize online presence and ensure alignment with Baylor Medicine brand standards.
• Oversee provider profiles, service line pages, and digital content to ensure accuracy and competitiveness.
• Monitor and report on digital performance (traffic, conversion rates, campaign ROI).

• Design and implement referring provider outreach strategies (community physicians, internal referrals, external networks).
• Coordinate outreach campaigns, referral kits, and communication materials.
• Support growth of key programs (e.g., aortic surgery, complex endovascular, multidisciplinary clinics).
• Track referral patterns and identify opportunities for growth and market expansion.

• Develop high-quality marketing content including:
• Case highlights and success stories
• Program announcements and faculty recruitment promotion
• Support internal communications across the division (updates, newsletters, program milestones).
• Draft executive‑ready materials for leadership presentations and strategic initiatives.

• Support marketing efforts for new program launches, faculty recruitment, and expansion sites.
• Collaborate with clinical and operations leadership on growth initiatives (new clinics, service lines, partnerships).
• Develop campaigns to promote high-priority services and differentiate the division in the marketplace.

• Track and analyze marketing performance metrics (campaign effectiveness, referral growth, patient volume impact).
• Provide regular reporting to division leadership with actionable insights.
• Continuously refine strategies based on data and market trends.
• Perform other job-related duties as assigned.

• Two years of relevant experience.

• Degree in Marketing or a related field.
• Advanced degree is a plus (e.g., MBA, MHA, MPH, or Master's in Marketing).
• Marketing experience in academic medicine, healthcare, research, or other complex matrixed organizations.
• Experience developing marketing strategies for clinical, research, educational, or mission-driven programs.

This position is not eligible for visa sponsorship. Candidates must be legally authorized to work in the United States at the time of application and throughout the duration of employment.

Baylor College of Medicine is an Equal Opportunity/Affirmative Action/Equal Access Employer.