Marketing Communications V

Job Title:

Marketing Communications V / Lead Marketing (Client To Go)

Location:

Houston, TX 77077 (Hybrid) (Travel: Candidate will be required to travel to Houston 2nd week of work and then again when requested) Duration: 6 Months Remote - Candidates MUST work CST hours Monday to Friday 8:00 am to 5:00 pm Interviews: TEMAS - there will be 2 rounds of interviews Job Summary

The Client To Go Marketing Lead drives the strategy, execution, and performance of all marketing efforts to drive customer acquisition, engagement and retention. This role oversees the full marketing ecosystem, including campaign strategy, channel execution, analytics, and cross-functional alignment with Sales, Merchandising, and Store Operations. The position plays a critical role in translating business objectives into measurable marketing programs while building the infrastructure, processes, and insights needed to scale the business effectively.

Define and lead annual and quarterly marketing strategies aligned with revenue, margin, and customer growth goals.

Translate business priorities into:

• Integrated campaign strategies
• Customer acquisition and retention plans
• Promotional and pricing strategies in partnership with Merchandising
• Drive a structured test-and-learn roadmap to evaluate and scale growth initiatives, including pilots, promotions, and in-store activations

Partner with leadership to identify opportunities for:

• Market expansion
• Customer segmentation and targeting
• Store-level growth strategies

Own the end-to-end campaign lifecycle, including planning, execution, and performance analysis.

Lead development of:

• Annual campaign calendar
• Monthly promotional plans aligned to merchandising priorities
• Ensure consistency of messaging and brand across all marketing channels
• Partner with Creative teams to develop campaign themes and assets
• Align campaigns with merchandising priorities, pricing strategies, and promotional cadence

Oversee strategy, execution, and performance across all marketing channels:

• Lead email marketing strategy, segmentation, and lifecycle programs
• Define CRM roadmap and oversee customer data strategy and activation

• Manage digital advertising strategy, budget allocation, and ongoing optimization
• Ensure alignment between creative, messaging, and campaign objectives

• Oversee content strategy, publishing cadence, and engagement
• Manage agency and vendor relationships
• Ensure alignment with broader campaign strategy

• Oversee flyers, signage, and in-store communications
• Support Market Development Leads (MDLs) with localized marketing efforts
• Drive initiatives to increase store traffic and conversion

• Oversee development and execution of promotional strategies, including offers and discounts
• Partner with Revenue Management to align on margin and budget considerations
• Ensure effective execution of promotional workflows

Serve as a key connector between Marketing, Sales, and Store Operations.

Ensure marketing programs are:

• Clearly communicated
• Operationally executable
• Measurable at the store level

Enable Sales teams with:

• Campaign insights
• Customer targeting strategies
• Lead generation tools and support
• Support Sales team with relevant materials, insights, and data
• Align marketing efforts with store-level KPIs such as traffic, conversion, and sales

Build and own a comprehensive marketing measurement framework to assess channel and campaign effectiveness.

Define and track key performance indicators (KPIs), including:

• Customer acquisition cost (CAC)
• Customer lifetime value (LTV)
• Incremental revenue and margin
• Campaign-level return on investment (ROI)

Partner with Analytics and Revenue Management to:

• Develop attribution models and measurement methodologies
• Quantify the impact of marketing and sales initiatives
• Translate insights into clear, actionable recommendations for leadership and Sales
• Ensure marketing performance is tied directly to business outcomes

• Lead customer research initiatives, including interviews, surveys, and behavioral analysis
• Develop a deep understanding of customer needs, purchase drivers, and barriers to conversion
• Apply insights to improve campaign strategy, messaging, and overall customer experience

Establish scalable marketing operating processes, including planning cadences and cross-functional alignment rhythms.

Build and document processes for:

• Campaign planning and execution
• Content development
• Promotion creation
• CRM implementation and marketing support
• Manage agency and vendor relationships
• Ensure centralization of assets, documentation, and workflows

Lead development and execution of growth experiments, including:

• Referral programs
• Pricing and…