Industrial Products Marketing Communications Advisor

Industrial Products Marketing Communications Advisor

Driving Growth Through Strategic Marketing, Brand Excellence, and External Communications.

Elevating Industrial Products Through Compelling Storytelling and Market Engagement.

• Partnering with Industrial Products business leadership, Strategy, Sales, and Technology teams to align marketing and communications strategies with business growth priorities.
• Providing strategic marketing and communications counsel to business leaders using audience-driven insights and industry best practices.
• Supporting campaign prioritization, pipeline target setting, and marketing resource allocation in collaboration with Centers of Excellence.
• Translating business priorities into integrated, multi‑channel marketing campaigns, including account‑based marketing, nurture campaigns, digital marketing, paid media, webinars, and events.
• Leading go‑to‑market planning for product and solution launches in partnership with marketing and communications teams.
• Developing differentiated value propositions, messaging frameworks, and competitive positioning across the Industrial Products portfolio.
• Building buyer personas and customer journey strategies in collaboration with Product Management, Technology, and Commercial Marketing teams.
• Developing campaign briefs and coordinating execution with global, regional, and Center of Excellence teams.
• Ensuring consistency between campaign messaging, business priorities, and enterprise brand narratives.
• Partnering with internal teams to drive testing, optimization, and data‑driven performance improvements across marketing activities.
• Defining and activating external narratives that align with enterprise brand strategy.
• Supporting public relations activities by providing content, business insights, customer stories, and thought leadership opportunities.
• Developing proactive earned and owned media story pipelines, including technology milestones, customer success stories, partnerships, and sustainability initiatives.
• Supporting the creation of case studies, customer references, executive visibility programs, and thought leadership content.
• Assisting with business‑specific issues and crisis communications when required.
• Establishing campaign and communications KPIs, including pipeline performance, engagement, share of voice, sentiment, and media impact.
• Leveraging analytics and reporting tools to evaluate campaign effectiveness, return on investment, and pipeline contribution.
• Analyzing content performance, launch effectiveness, message adoption, and sales enablement impact to improve future activities.
• Providing recommendations to strengthen value propositions, go‑to‑market strategies, and communications effectiveness.
• Ensuring consistency of brand identity, messaging, and tone across all campaign, media, content, and sales enablement materials.
• Maintaining governance processes for content creation, creative reviews, editorial planning, and brand compliance.

• Have a bachelor's degree in marketing, Business, Communications, or a related field.
• Have 7+ years of business‑to‑business (B2B) marketing experience within an industrial, technical, engineering, or technology‑focused environment.
• Demonstrate a strong understanding of industrial and energy markets and technologies.
• Have knowledge of B2B value chains, customer decision drivers, and demand generation strategies.
• Possess experience managing integrated marketing programs and campaigns across multiple channels.
• Demonstrate proficiency with marketing technologies, digital marketing platforms, and data analytics tools.
• Have strong storytelling, content development, and communication skills.
• Be able to coordinate multiple projects and priorities simultaneously.
• Demonstrate strong stakeholder management skills and the ability to drive alignment across complex organizations.
• Show adaptability, curiosity, and a willingness to learn in a dynamic business environment.

• Working flexible hours-supporting business needs while enabling productivity
• This position will be based in Houston, Texas, United States

• Contemporary work-life balance policies and wellbeing activities
• Comprehensiv…