Creative Marketing Specialist

Midtown Houston Salary: $80,000 + Full Benefits Classification:
Full Time/Exempt About Midtown:

Midtown Houston is a vibrant, culturally diverse, walkable community centrally located in the heart of the city. With its combination of mixed-use development, dynamic public spaces, cultural arts and entertainment, Midtown offers an authentic urban experience. Home to more than 14,000 residents, Midtown Houston is led by three partner organizations—the Midtown Redevelopment Authority (TIRZ Tax Increment Reinvestment Zone
2), Midtown Management District, and Midtown Parks Conservancy—which work collectively to facilitate economic growth, enhance public safety, improve public infrastructure, and promote inclusive urban development.

Designated as a Cultural Arts and Entertainment District by the Texas Commission on the Arts, Midtown Houston celebrates its history through public art, community events, and placemaking initiatives. With ongoing investment in economic development, public safety, and innovation, Midtown continues to evolve as one of Houston’s most creative and connected neighborhoods. For more information, visit

Midtown Houston is seeking a Creative Marketing Specialist to support the execution of marketing and communications initiatives across the district. This role reports to the Marketing & Communications Director and is responsible for producing high-quality, on-brand creative assets and digital content that support Midtown’s campaigns, programs, and public-facing communications.

This position plays a critical role in delivering consistent, timely, and visually compelling marketing assets across social media, email, web, and advertising channels. The role requires creativity, strong attention to detail, and an understanding of digital trends, tools, and storytelling strategies to help position Midtown Houston as a vibrant, connected, and thriving urban district.

• Design and produce Midtown-branded marketing materials including Midtown’s programming and event promotions, campaign assets, flyers, social graphics, and digital ads
• Develop multi-size asset packages for integrated campaigns (social, web, email, and digital placements)
• Maintain visual brand consistency across all platforms
• Create light motion graphics and simple animations as needed

• Produce and package social media content including graphics, captions, story sequences, and short-form video
• Capture, edit, and develop photo and video content for social media, including Reels and other platform-native formats
• Support execution of monthly social media calendars based on director-approved strategy
• Ensure content is optimized for engagement across platforms

• Build and maintain newsletter templates aligned with Midtown branding
• Format and prepare newsletters using director-provided content & copy
• Support scheduling and distribution of recurring email campaigns

• Develop creative assets for paid campaigns (display ads, social ads, campaign visuals)
• Assist with ad setup, execution, and ongoing optimization in collaboration with the Director

• Manage website updates and visual content
• Execute website change requests and content updates from Midtown Staff
• Upload and maintain website graphics, landing page assets, and page content elements (banners, tiles, and promotional sections)

• Capture or coordinate photography and video content for events, programs, and campaigns
• Maintain organized digital asset libraries for internal use

• Execute assigned creative and marketing deliverables based on priorities and timelines set by the Marketing & Communications Director
• Maintain organized files, templates, and asset systems
• Collaborate with internal teams to translate initiatives into visual content
• Follow Midtown’s internal workflow:
  Director sets direction based on strategy → Specialist collaborates with Director to develop content and creative → Director reviews, provides edits and feedback → Director gives final…