Marketing Program Manager

At Houston Methodist, Marketing Program Manager position is responsible for driving preference and volume/impact for assigned programs, service lines, and/or sponsor ships, and is accountable for performance against strategy/goals for the assigned area. This client-facing role independently manages relationships with hospital leadership (administrators and chairs) and leads the development, implementation, measurement, and optimization of marketing/sponsorship plans. The Marketing Program Manager works with stakeholders to proactively identify problems and creative solutions, developing and presenting business cases to influence strategic change.

Exempt

• Bachelor’s Degree in Business, Marketing, Communications, or related field

• Seven years of experience related to marketing and communications

• Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going assessments and evaluations
• Proficiency in speaking, reading, and writing English necessary to perform essential functions, especially with regard to activities impacting patient or employee safety or security
• Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles
• Ability to lead meetings, conversations and present with authority
• Ability to work under pressure and balance many competing priorities in an organized manner
• Proficient in spreadsheet, word-processing, and presentation software
• Good judgment and decision making ability, with strong analytical and critical thinking skills, ability to independently resolve conflict and understand when to elevate issues
• Ability to manage own professional development including receiving, seeking out and acting on performance feedback
• Demonstrative initiative in managing projects and communicating with stakeholders
• Effective and influential oral and written communication and presentation skills when working with physician leadership, administrators and peers and ability to motivate others

• Maintains positive relationships with hospital leadership, marketing stakeholders across the system, sponsored organization and vendors as assigned to influence alignment on strategic marketing initiatives that support the organization
• Independently drives creative solutions with hospital leaders, physicians, and other stakeholders
• Leads communication with authority to individuals and groups in a manner that engages and helps them understand strategy and goals

• Independently leads development, creative kickoffs and implementation of marketing/sponsorship plans, campaigns/activations and events. Develops and manages recurring performance reports. Serves as primary resource/subject matter expert to event support staff and/or marketing team in leading assigned projects
• Manages relationships with vendors for campaigns, events as assigned. Develops budgets, scopes of work, ensuring expectations align with department needs
• Leads web strategy for assigned service lines/programs in partnership with web team to ensure effective messaging and user experience. Leads conversations as the business expert with writers and designers

• Drives evolution of strategy by evaluating success of programs, service lines and/or assigned sponsor ships/events as well as market and competitive business factors. Develops key insights and initiatives for continuous improvement annually
• Contributes to development of effective business cases. Presents to marketing leadership, clients and stakeholders in order to influence and facilitate strategic change

• Develops, presents and gains approval of marketing plans and budgets from marketing management
• Independently measures campaign/program/sponsorship results and proactively seeks opportunities to optimize spending and performance across channels
• Submits invoices on time, tracks and adheres to budgets for assigned projects. As assigned, manages…