Business Development Specialist (Trademark & Advertising

Essential Duties

This exempt position provides direct support in the execution of a wide variety of business development efforts and initiatives including pitch books, presentations, proposals, research, content administration, marketing communications, events, and practice group coordination. The Specialist has primary responsibility for a number of initiatives, projects, or other business development efforts from strategic identification through tactical execution and implementation. The Specialist reports directly to the Senior Business Development Manager with a dotted line relationship to the Chief Marketing Officer.

Events: Assist the Business Development Manager with various business development events, conferences, and sponsor ships by working with the firm’s Event Specialists on event logistics, invitation list creation and updating, invitation design, event material preparation, reminders, and follow-up communications. Responsible for assigned events, including strategy, subject matter, planning, execution, and follow-up plan. Assist during the event. Update the firm’s CRM system to track post‑event follow‑up and return on investment.

Practice Group Coordination: Work directly with the Business Development Manager and relevant section chairs to coordinate annual business planning and goal development, formulate the overall strategy, and execute the tactical business development/marketing plans each year. Coordinate all aspects of practice group and client team business development meetings; prepare and circulate relevant pre/post meeting materials; review and update periodic accounting reports, working with the Business Development Manager.

Pitch Books, Presentations and Proposals: Responsible for creation, tailoring, and production of pitch books, presentations, and proposals, and for tracking relevant information in the firm’s pitch book and proposal databases. Coordinate the capturing of revisions made to lawyer resumes, practice descriptions, and experience records during the preparation of a pitch book or proposal, and applyanypermanent updates to the business development documents and databases.

Research: Partner with the Business Development Manager and section leadership to identify the need for specific company, client, industry, competitor, and industry trends research using the firm’s research tools and internal databases to assist with business development efforts. Liaison with the department’s Competitive Intelligence Group on firm research projects.

Content Administration: Accountable for regular updates of practice group overviews, deal and case charts, representative client lists, and other materials; provide updates on lawyer resumes to the website team for periodic updates; support the collection of experience from attorneys and practice groups for inclusion in the firm’s business development databases; ensure experience submissions meet the firm’s style standards; prepare submissions for key directory rankings, awards, and league tables;

maintain and update practice group distribution and event lists in the firm’s CRM system; update the firm’s CRM system to track new and developing business as directed by the BDMs.

Marketing Communications: Work with the Business Development Manager and marketing operations colleagues to leverage collected experience by distributing information through multiple communications channels, e.g., website, press releases, social media, and directory submissions. Prepare and develop internal newsletters and assist Business Development Managers with external client communications. Proofread various marketing communication pieces.

Other Duties: Perform related duties as assigned.

The Business Development Specialist reports directly to the Senior Business Development Manager with a dotted line relationship to the Chief Marketing Officer and the relevant section chairs. Subordinate staff: N/A.

Knowledge/

Experience:

Two or more years of work experience in professional services, marketing/business development, or corporate communications is preferred. Strong computer proficiency is a must, with particular knowledge…