Commercial Marketing Product Manager – Amegy Tower ​/ Houston, TX

Commercial Segment Marketing Manager (Houston)

Consistently ranking among American Banker magazine's "Best Banks to Work For" for over a decade, Zions Bancorporation is a "Collection of Great Banks" with local brand names and management teams in each of our major Western markets. And because we’ve known that, for over 150 years, our success has come from the exceptional dedication, experience and talent of our diverse employee base, we're committed to being the premier employer of choice.

Ready to make your mark on a legacy brand? Our expanding marketing team is building something special—we're reimagining what marketing can be while supporting a bank known for its experienced bankers, exceptional service, and local leadership deeply rooted in the communities we serve. This isn't just another financial marketing role — it's your chance to shape a creative vision with real impact.

With benefits starting on day one, 12 bank holidays, profit sharing and company-matched 401(k) contributions, Zions is committed to career growth and advancement. At Zions, the possibilities are endless. If you're ready to create work that actually matters, we're ready to review your application. You bring the talent; we bring the opportunity.

We are looking for a Commercial Marketing Product Manager to support the overall marketing vision for the commercial business segment. Reporting to the Commercial Segment Marketing Director, this role will work closely with senior commercial marketing product managers and partner across teams to execute marketing strategies and initiatives that align with organizational goals and the vision of commercial executives and enterprise leaders.

• Campaign Development & Execution:
  Support cross-functional go-to-market planning and execution for product launches, including campaign development, customer communications, and sales enablement.
• Product Positioning & Messaging:
  Support the developing and refining product positioning and messaging that resonates with target audiences and is differentiated in the market.
• Influence & Alignment:
  Partner with stakeholders across a matrixed organizational environment to align marketing priorities and drive consensus.
• Customer & Market Insights:
  Collaborate with research, analytics, and product teams to gather and interpret customer and market insights that inform product development, marketing strategies, and competitive positioning.
• Customer Advocacy:
  Serve as the voice of the commercial client in marketing discussions, ensuring strategies and messaging reflect their needs and challenges.
• Customer Journey Mapping:
  Collaborate with product and analytics teams to inform and enhance the end-to-end customer journey for commercial clients, identifying opportunities to improve experience and retention.
• Sales Enablement:
  Create sales tools, presentations, and training materials to support the sales team in effectively communicating product value.
• Content Development:
  Partner with content and creative teams to support the development of product-focused materials such as brochures, web copy, case studies, social media and customer communications that align with brand and regulatory standards.
• Social Media Management:
  Manage social media properties and content posting, as needed.
• Event Management:
  Support event planning and event execution, as needed.
• Performance Tracking & Optimization:
  Monitor and report on campaign performance, product adoption, and market impact; optimizing strategies based on data-driven insights.
• Regulatory Awareness:
  Ensure all marketing materials and campaigns comply with banking regulations and internal risk policies.

• Requires a bachelor’s in marketing, business, communications, finance, or related field and 5+ years’ experience in product marketing management, product marketing campaign analysis, design and development, preferably in financial services or B2B environments, or other directly related experience.
• Demonstrated ability to navigate a complex, matrixed organization to build relationships and drive alignment across stakeholders including product, compliance, legal, sales, and executive…