Manager, Integrated Marketing Campaigns

Fluence (Nasdaq: FLNC) is a global market leader delivering intelligent energy storage and optimization software for renewables and storage. Our solutions and operational services are helping to create a more resilient grid and unlock the full potential of renewable portfolios. With gigawatts of successful implementations across nearly 50 markets, we are transforming the way we power our world for a more sustainable future.

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The Manager, Integrated Marketing Campaigns is responsible for helping build, manage, and optimize integrated B2B marketing campaigns across Fluence's global marketing function. This role translates business priorities, ABX strategy, product and segment messaging, and market needs into clear campaign plans, executable motions, and repeatable activation frameworks that support growth across regions.

• Support the development of integrated campaign strategies, objectives, target audiences, messaging priorities, channel mix, sequencing, and success definitions.
• Translate global marketing priorities, ABX plays, segment narratives, launches, and thought leadership themes into campaign plans that are clear, structured, and executable.
• Develop or support campaign briefs and program definitions, including business objective, audience, funnel stage, content requirements, activation plan, timeline, ownership, and KPIs.
• Partner with Portfolio Marketing to ensure campaigns are grounded in approved messaging, customer needs, proof points, and differentiated value propositions.

• Lead the end-to-end coordination of assigned integrated campaigns and programs
• Manage campaign calendars, milestones, dependencies, stakeholder reviews, action trackers, and launch readiness checklists to keep cross-functional work moving.
• Coordinate campaign execution across digital, paid media, lifecycle / nurture, web, content, partner, and account-based motions.

• Support campaign- and program-level processes including intake, prioritization, classification, planning, review, approval, activation, measurement, and retrospectives.
• Document and improve the campaign development process so it is repeatable, scalable, and easy for global and market teams to follow.
• Identify process gaps, unclear handoffs, or execution bottlenecks and recommend practical ways to improve speed, consistency, and accountability.

• Create templates, playbooks, campaign kits, readiness guidance, and how-to materials that help markets activate global campaigns efficiently
• Help ensure the right teams are engaged at the right moments: discovery, design, validation, activation, measurement, and learning.
• Support global / market operating model by clarifying decision points, review windows, input needs, and ownership boundaries across Markets, PMM, and Corp Comms
• Collect market feedback, sales input, and campaign learnings to improve future campaign strategy, content, targeting, and activation quality.

• Create campaign measurement plans and performance readouts that connect activity to impact, including account engagement, leads / MQAs, pipeline influence, and optimization opportunities.
• Partner with Rev Ops, Orchestration, and market teams to ensure campaigns are built with clear KPIs, reporting inputs, and learning loops from the start.
• Use campaign performance and stakeholder feedback to recommend audience refinements, creative refreshes, nurture improvements, channel adjustments, and future investment decisions.

• 5–8+ years of experience in integrated marketing, campaign management, demand generation, lifecycle marketing, ABM / ABX, or related B2B marketing roles.
• Experience developing campaign briefs, campaign plans, nurture programs, playbooks, activation calendars, and launch readiness materials.
• Experience managing multi-channel B2B campaigns across digital, paid media, email / nurture, content, events, and account-based motions.
• Strong project management and stakeholder management…