Marketing Manager - Houston (New Store Opening

Position: Marketing Manager - Eataly Houston (New Store Opening!)
Job Description

The Marketing Operations Manager supports the planning and execution of the marketing strategy at the store level, not limited to: events, education, community relations, and graphics. Reports directly to the Director of Store Operations and reports functionally to the Director of Marketing. Manages the in-store Marketing team.

* Partners with Corporate Marketing and Store Director to execute a comprehensive marketing strategy designed to drive awareness, traffic and sales

* Collaborates with the corporate Marketing Team to understand the national marketing programs and develop related local marketing activities, in addition to store-specific initiatives and projects

* Ensures the defined strategies and initiatives are correctly executed at the store level according to the agreed upon timelines, budgets and goals

* Ensures in-store communication is up to standards and follows the brand guidelines

* On occasion utilizes the tools and systems provided to produce in-store signage (i.e. events materials, campaign posters,..) and oversees in-store installations (signage, VM, etc)

* On occasion produces store-related social media images when needed

* Manages the store Events team: hires, assigns, schedules, trains, motivates, submits payroll and evaluates

* Works with the Events Team, store teams and Corporate Marketing Team to define events calendar, plan and execute in-store, off-site, public and private events

* Works with corporate Communications Team to ensure events and initiatives are properly promoted and communicated by providing needed details and content

* Manages relationships with celebrity chefs, business partners, producers, local organizations and local authorities

* Analyzes performance and reports progress to senior leadership on a weekly basis

* Keeps track of marketing spent on provided system, staying within defined budget

* Performs other duties as required or assigned

Salary Range for this role: $75k-$80k