Marketing Specialist

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Professional Houston, TX, US

Job Description

Marketing Specialist

Are you ready to be part of a company that's not just talking about the future, but energetically shaping it? Join the Microvast Team (NASDAQ: MVST), a technology innovator that designs, develops and manufactures lithium-ion battery solutions. Founded in 2006 and headquartered in Stafford, TX, Microvast is renowned for its cutting-edge cell technology and its vertical integration capabilities which extend from core battery chemistry (cathode, anode, electrolyte, and separator) to battery packs.

By integrating the process from raw material to system assembly, Microvast has developed a family of products covering a broad breadth of market applications. More information can be found on the corporate website:

Job Description

Microvast is seeking a highly motivated and experienced Marketing Specialist to serve as the company’s most senior dedicated lead in marketing and communications, with a strong emphasis on driving lead and demand generation and developing robust go-to-market stratégies. This individual must possess a proven track record in leading ground-up brand development, and managing corporate-level, and, critically, translating marketing efforts directly into a healthy sales pipeline and market penetration.

The role will involve executing successful events, developing impactful marketing campaigns, and growing a strong online and social media presence, all with the primary goal of generating qualified leads and increasing demand.

You should have exceptional communication skills and the ability to lead initiatives, collaborating with internal stakeholders and external partners, as well as to grow the company’s marketing and communication functions as the business scales. This individual will work to develop and refine the business’s brand and product strategies, with appropriate data-driven planning, to support Microvast in meeting their growth objectives through effective lead generation and market entry.

Lead & Demand Generation / Go-to-Market Strategy:

• Develop and execute comprehensive lead and demand generation strategies to fill and accelerate the sales pipeline.
• Design and implement data-driven go-to-market strategies for new product introductions and market expansions, ensuring optimal market penetration and customer acquisition.
• Create compelling sales collateral, promotional materials, and other marketing assets specifically designed to support sales and business development efforts in converting leads and driving demand.
• Serve as key internal knowledge expert on marketing.
• Collaborate closely with sales and business development teams to ensure marketing efforts directly align with sales targets, and market trends, focusing on lead qualification and nurturing.
• Create marketing strategies that enhance the customer journey from awareness to purchase and retention, ensuring a seamless experience with clear touchpoints for lead capture and progression.
• Analyze market trends, customer behavior, and sales data. Implement KPIs to track the effectiveness of demand generation initiatives and ROI.

Brand Management

• Lead on day-to-day marketing activities, including developing and executing marketing strategies to drive brand awareness and customer engagement, supporting top-of-funnel demand generation.
• Collaborate with internal teams to ensure brand consistency across all communication channels, reinforcing brand credibility for lead nurturing.

Social Media, Website And Online Presence

• Oversee the company’s digital marketing initiatives, including generating social media, email marketing, and website optimization, with a primary focus on driving qualified online traffic and improving conversion rates for lead capture.
• Monitor social media trends and industry developments to implement relevant strategies and best practices for digital lead generation.
• Manage the company website to ensure it remains up-to-date, informative, and user-friendly, and lead…