Marketing Manager

Job Title Marketing Manager

Job Description Summary The Marketing Manager is responsible for the execution of Marketing and Business Development strategies across the entire Houston market. Daily responsibilities include managing the Marketing and Business Development efforts, creative strategy, as well as creating, designing, and developing material as needed. This position will collaborate with other local, regional and corporate Marketing teams to execute strategic vision of special projects and as requested by fee-earners and broader Service Delivery teams.

The Marketing Manager is ultimately accountable for providing an exceptional level of marketing support and expertise.

Job Description Responsibilities:

General Marketing-Execute Marketing plan to support the overall marketing and business objectives

Responsible for the execution of Marketing strategies in a local market

Use market, client, and industry insights to inform business strategies and optimize impact of marketing spend

Review and guide marketing efforts (both communication development and delivery) for alignment and support of market-specific business objectives, include Service Delivery, Operations and fee-earners as required

Oversee, manage, and lead execution of external marketing events, including coordination with external vendors and other internal business functions

Maintain project schedules and delegate activities

Ensure timely delivery of deliverables

Keep Senior Marketing Manager apprised of issues, progress, and status of projects

Review all material to ensure brand guidelines and standards are followed

Coordinate with other marketing professionals to develop and share best practices within and across markets

Track and report monthly statistics, trends, key wins, major events, and other regional information to Leadership Business Development-Responsible for leading, providing strategic direction and executing on Business Development projects (both proposals and client presentations) in partnership with fee earners and service line teams

Lead the strategic direction for the messaging, content, and marketing materials to be developed, following the guidelines of C&W’s BD “Proposing Solutions” approach

Manage incoming requests from fee-earners or collect information and scope of services pertinent to the request

Ensure development of agreed upon expectations, timelines and project milestones with project team at project outset, and ensure management of those expectation, timelines and milestones throughout the process

Work with team to write or oversee proposal and presentation content and review with fee-earners and key responsible affiliates

Facilitate review of materials and address any feedback from fee-earners and key responsible affiliates

Ensure the delivery of a clean final product to fee-earner or client

Share best practices with broader Marketing team

Qualifications:

Bachelor’s Degree required5+ years of marketing and business development experience

Commercial real estate or professional services experience strongly preferred

Strong ability to problem-solve with the ability to work effectively, efficiently, independently and as a team leader in a deadline-driven, dynamic office environment

Experience serving as primary marketing lead, overseeing all in-scope marketing deliverables for the Houston market

Experience supporting all associated advertising, events and business development activities in compliance with corporate guidelines

High level of proficiency in Microsoft Office Suite and Adobe Creative Suite Ability to interface with and communicate with clients

Competencies

Excellent written and oral communication skills

Strong presentation skills

Advanced analytical, problem solving, and conceptual skills

Exceptional leadership skills

Ability to work effectively in a culturally and educationally diverse environment

Ability to influence peers and leaders

Ability to successfully lead and mentor team members

Successful track record of marketing results

Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible…