Brand and Content Marketing Manager

The next person I hire will work closer to me than anyone, and own everything YBL and I put into the world.

Except my own writing. I'm keeping that.

A You Tube channel, 2 newsletters, presentations, a live AI workshop series, and sponsor partnerships running through all of it.

That's the role.

Remote, anywhere, and reports straight to me. Closer to Toronto is a bonus but not a requirement.

You'd own all of it. The graphics, the decks, the newsletters, the events, the sponsor deliverables. Idea to design to send, same week, all you.

Nobody sitting on your work for 3 weeks deciding whether a social media post is allowed to go out. And you'd make the work, not brief someone else to make it. That's the whole point of the seat.

To be clear, I'm looking for a unicorn here, and I know it.

Design ability and daily AI use are the bar. Not curiosity about AI, actual daily use to make better work. The rest we can figure out.

This is the hire I've been most excited about in a long time, and whoever lands it is going to have a blast.

If that sounds like your kind of thing, I'd love to work with you!

Mike Libbey, CEO

Full-time, permanent.

Reports to:

CEO (Mike Libbey). Remote, anywhere (Toronto area a bonus). $65,000 - $90,000.

Up to now our marketing has been spread across a few people and a lot of moving parts. It works, but it's disjointed, and sometimes that shows. We're growing quickly and evolving fast, and what we need now is one person owning all of it end to end rather than pieces of it sitting in different places.

So this is not a role where you slot into someone else's system. You'd be the first person to own all of it, full time, and you'd be building it.

On the day to day, you make the work. You don't brief someone else to make it. The graphics, the posts, the newsletter build. And you keep the machine around it running too, the sponsor deliverables, the event details, the dates that can't slip. It's both halves, not one.

We're a 30 person accounting firm with over 3,000 clients. We run live AI workshops that are expanding into new cities. We have real software sponsors paying to be in the room. There's a newsletter (actually,
2), a You Tube channel, and my own Linked In, which is a big part of how people find us. All of that would be yours to own.

One thing to be clear though. My personal channels stay in my voice. You wouldn't be writing as me or taking over my accounts. You'd support them behind the scenes with graphics, scheduling and repurposing. The YBL channels and the newsletter are yours.

I move fast. I want someone who moves faster than me and tells me when I'm wrong. If you need everything perfectly defined before you start, this will be frustrating for both of us. And AI is not a bonus skill here, it's ingrained in how we work.

• A real audience from day one. Over 3,000 clients, an email newsletter, a You Tube channel, a Linked In newsletter, and a CEO who posts most weekdays. You are not building from zero.
• Full ownership, end to end. The YBL channels and the newsletter are yours from the idea to the design to the send.
• You work directly with the CEO, not through two layers. Fast decisions, direct feedback, and your work going live the same week you make it.
• Real things to point at. A live AI workshop series expanding into new cities, software sponsors paying to be in the room, and a growing newsletter.
• An AI-first firm that means it. We build our own internal tools. You get the budget, the tools and the room to work the way you already want to.
• You are building the function, not filling a seat.

• An external video partner (We Are Visualize) for filming, editing, B-roll and the You Tube visuals, thumbnails included. Design is not theirs, it is yours.
• Admin and ops support for scheduling and logistics.
• Budget for contractors when something genuinely needs a specialist.

• Own regular posting across YBL's social channels, and support the CEO's personal channels with graphics, scheduling, and publishing
• Grow and engage the audience on YBL's channels, including community management and responding to comments
• Repurpose long-form content such as You Tube videos and the newsletter into social cuts that travel
• Own a content calendar and consistently ship against it
• Write in YBL's brand voice for social posts, captions, and short-form copy
• Use AI tools such as Claude and ChatGPT to produce and scale content faster without losing quality or voice

• Own our newsletter end to end: editing, assembly, scheduling, and delivery
• Manage the production rhythm so issues go out on time, every time
• Build and send marketing campaigns and sequences
• Keep our email lists clean and properly structured, including segments, lists, and automations
• Own list hygiene and CRM data accuracy across our marketing tools, including reconciliation between Karbon and Mailchimp

• Own the full…