Regional Marketing Director

• The Regional Marketing Director – Texas serves as the senior marketing executive responsible for driving profitable sales growth, market expansion, customer engagement, and brand excellence throughout Hobby Town's Texas region.
• This executive leader develops and executes comprehensive regional marketing strategies that align with corporate objectives while translating national initiatives into high-impact local execution across corporate and franchise operations.
• This position provides strategic leadership for all aspects of regional marketing, including customer acquisition, customer retention, community engagement, promotional planning, digital marketing execution, vendor partnerships, grand openings, experiential marketing, public relations, and regional brand stewardship.
• The Regional Marketing Director serves as the primary marketing advisor to executive leadership, Corporate District Managers, Store Directors, and Franchise Owners, ensuring that every marketing investment contributes measurable value to revenue growth, profitability, and long-term customer loyalty.

Requirements

• Bachelor’s degree in marketing, Business Administration, Communications, Advertising, Public Relations, Retail Management, or a related field from an accredited college or university.
• Minimum of 5 years of progressively responsible professional marketing experience.
• Minimum of 3 years in a marketing leadership or management role with direct responsibility for personnel, agencies, vendors, or cross-functional project leadership.
• Minimum of 3 years of experience supporting a multi-unit retail, franchise, consumer products, or specialty retail organization.
• Experience managing annual marketing budgets.
• Experience developing and executing integrated marketing campaigns across multiple marketing channels.
• Experience managing digital marketing initiatives, including website content, email marketing, paid advertising, social media, and search engine optimization (SEO).
• Experience utilizing marketing analytics platforms to evaluate campaign performance and marketing effectiveness.
• Experience using Customer Relationship Management (CRM) platforms and email marketing systems.
• Experience developing annual marketing plans and promotional calendars.
• Experience coordinating new store openings, promotional events, product launches, or comparable large-scale marketing initiatives.
• Experience managing relationships with external agencies, vendors, media partners, or marketing service providers.
• Advanced proficiency with Microsoft Office Suite, including Excel, Word, Outlook, and PowerPoint.

Core Competencies

Demonstrates expertise in developing and executing comprehensive regional marketing strategies that drive customer engagement, brand excellence, and profitable sales growth. Proficient in managing multi-channel marketing initiatives, vendor partnerships, and marketing analytics to ensure measurable impact on revenue and customer loyalty.

Highest-signal resume keywords

• Integrated Marketing Campaign Development
• Digital Marketing Management
• Marketing Analytics Utilization
• Multi-Unit Retail Experience
• Marketing Leadership

ATS Optimization Keywords

Hard Skills

• Marketing Strategy Development
• Customer Acquisition
• Customer Retention
• Promotional Planning
• Experiential Marketing
• Public Relations
• Budget Management
• Campaign Performance Evaluation Annual Marketing Planning
• New Store Opening Coordination

Soft Skills

• Strategic Leadership
• Cross-Functional Collaboration
• Vendor Relationship Management
• Communication Skills
• Team Leadership

Industry Keywords

• Franchise Operations
• Consumer Products
• Specialty Retail
• Brand Stewardship
• Market Expansion

Tools & Technologies

• Customer Relationship Management (CRM) Platforms
• Email Marketing Systems
• Microsoft Office Suite
• Marketing Analytics Platforms
• Social Media Management Tools