Vice President Marketing

Founded in 2016, Pennington Partners is an award-winning multi-family office that serves entrepreneurial founders, high-income earners, and multi-generational families through integrated wealth and investment solutions. Managing more than $4 billion across advisory mandates, private funds, and affiliated entities, Pennington Partners brings rigor with an entrepreneurial spirit.

Our culture is vibrant, intelligent, and relentlessly driven. We are an ensemble of exceptional professionals with diverse, multi-disciplinary backgrounds who value independent judgment, integrity, and fresh thinking. While the firm continues to gain scale and institutional structure, we remain deeply committed to our entrepreneurial roots—valuing agility, creativity, and an unwavering client focus.

As the Vice President of Marketing, you will be the architect of Pennington’s next phase of growth. Reporting directly to the CEO and Co-Founder, you will own the brand narrative, lead generation engine, and marketing infrastructure that extends the firm’s reach beyond its founding team’s personal networks — while preserving the voice, credibility, and founder-to-founder authenticity that makes Pennington distinctive in its market.

This is a builder role. The infrastructure does not yet exist at the level this position will create it. The right person will have real ownership, direct access to leadership, and the opportunity to shape what Pennington’s brand becomes s position can be located in either Bethesda or Houston.

Content and Thought Leadership. Build and manage a content calendar that produces consistent, compliance-approved content across all channels. Ghostwrite and edit long‑form content, Linked In posts, and email campaigns in Brian Gaister’s voice and positioning. Develop case study frameworks and proof‑of‑concept materials that articulate Pennington’s impact within SEC advertising guidelines.

Brand and Positioning. Own Pennington’s brand narrative and ensure consistency across all external‑facing materials including the website, pitch decks, and thought leadership content. Translate the firm’s pain‑centric positioning into compelling, differentiated content that resonates with entrepreneurs, founders, and executives approaching or navigating a liquidity event. Develop and maintain a positioning brief that serves as the foundation for all marketing activity.

Lead Generation and Pipeline Development. Design and execute a systematized lead generation engine that reduces the firm’s dependence on any single channel or individual. Build and manage the webinar program, which has historically been the firm’s highest‑ROI marketing channel. Develop a Centers of Influence outreach program targeting CPAs, estate planning attorneys, and investment bankers serving Pennington’s ideal client profile. Oversee prospect email campaigns, Linked In strategy, and in‑person event marketing.

Systems and Operations. Own the CRM strategy and lead the transition to a platform suited to the firm’s current scale and growth trajectory. Build marketing automation workflows that support the business development team without requiring manual execution for every touchpoint. Establish metrics and reporting that connect marketing activity to pipeline, meetings booked, and new assets influenced.

Event Marketing. Manage and coordinate in‑person and virtual events including client events, webinars, prospect dinners, and conferences. Oversee all logistics, registrations, communications, and post‑event follow‑up, working closely with the Business Development and Relationship Management teams to maximize pipeline impact.

Analytics and Reporting. Track, measure, and report on key marketing metrics including campaign performance, lead generation, webinar conversion, and new pipeline influenced. Provide actionable insights to leadership that inform channel investment and marketing strategy decisions.

Compliance Integration. Develop a proactive working relationship with the firm’s compliance team to ensure all marketing materials meet SEC Marketing Rule requirements. Build submission and review workflows that allow the marketing…