Director, Marketing & Communications

Overview

Job Title:

Director, Marketing & Communications

Location:

LSC-Online

Regular/Temporary:
Regular

Full/Part Time:
Full-Time

Job

Commitment to Mission:
This job carries with it the obligation to uphold the Mission of Lone Star College (LSC) in carrying out the duties of the position. A commitment to positive interpersonal behaviors, professional communication, integrity, leadership, stewardship, respect and accountability to LSC students and employees is essential.

Cultural Beliefs:
One LSC;
Student Focused;
Own It;
Foster Belonging;
Cultivate Community;
Choose Learning

Lone Star College offers high-quality, low-cost academic transfer and career training education to 80,000+ students each semester. LSC has been named a 2023 Great Colleges to Work For institution by the Chronicle of Higher Education. LSC consists of eight colleges, seven centers, eight Workforce Centers of Excellence and Lone Star Corporate College. LSC-Online is an independent campus led by a Campus President, committed to academic excellence and student success.

LSC-Online provides flexible learning options and skills-based online learning so that students can complete the programs in two years or less. Location address is 20515 SH 249 (SH 249 and Louetta Road) Houston, Texas 77070.

The Director of Marketing and Communications' LSC-Online holds direct management authority and accountability for executing the department's policies and operational initiatives. Responsible for developing and sustaining college marketing initiatives for an online college whose primary audience is students enrolled in online learning programs within the college and the community vides expertise, oversight, and leadership in the development, integration, and execution of all advertising and publication activities as well as digital marketing initiatives and events.

Execute independent decision-making with regard to all matters related to marketing and communications.

• Develops and implements LSC-Online communication and a multi-year marketing plan, including media releases and campus-wide notifications
• Provides leadership and vision to create a strategic plan for digital marketing outside of the existing service area, including but not limited to digital marketing, online publications, and virtual events
• Responsible for establishing and maintaining relationships with the media and coordinating media inquiries, press releases, and crisis and issues responses
• Provides expertise and material support for the coordination of LSC-Online communications, events, and public relations in an online environment
• Responsible for the creation of executive communications, including presidential messages, videos, scripts, and visual presentations for convocation, commencement, board meetings, community groups, etc.
• Oversees all social media, digital, and print marketing needs and maintains the LSC-Online website. Supervises multimedia services which provide support and assistance in all aspects of multimedia video production, editing, audio production, and streaming, as well as interactivity
• Responsible for all special events, supporting internal and external use of LSC-Online facilities as well as virtual events. Provides leadership to a cross-functional implementation team, including academic and student services, credit and continuing education courses and programs, corporate training and economic development services, and cultural events for the internal and external community
• Develops and implements a strategic plan with the leadership team for comprehensive online student recruitment and retention. Work closely with faculty, enrollment management, and college executives to promote student success across all disciplines and support student recruitment and retention efforts
• Responsible for department budget oversight
• Represents LSC-Online at internal and external events
• Responsible for other reasonable related duties as assigned

• Excellent written and communications skills
• Proven quick and thorough research and writing ability
• Proven relationships with the press and key media outlets
• Extremely…