Senior Marketing Manager

Position Summary

The Senior Marketing Manager is a strategic leader responsible for shaping how KW is positioned in the marketplace and how the firm communicates its expertise, culture, and value. This role translates firm priorities, market intelligence, and business development goals into focused marketing strategies and initiatives that strengthen KW’s brand, elevate its market presence, and support continued growth. Working closely with firm leadership, business development, and project teams across KW’s offices and markets, the Senior Marketing Manager leads firmwide marketing efforts spanning market research and strategy, proposals and pursuits, brand and communications, thought leadership, awards, digital marketing, and industry visibility.

The ideal candidate brings a strong understanding of the AEC industry and professional services marketing, along with the ability to identify opportunities, develop compelling stories, and leverage landscape architecture thought leadership for marketing strategies that differentiate KW and strengthen client relationships. This is an opportunity to build on the strong foundation of a nationally recognized, award-winning marketing department while bringing fresh ideas, innovative strategies, and new approaches to the firm’s continued evolution.

As KW’s go‑to marketing resource, the Senior Marketing Manager will have meaningful influence in shaping the future of the firm’s marketing function, partnering with leadership and business development to identify opportunities, strengthen market positioning, and develop initiatives that contribute directly to business growth. The role is both strategic and hands‑on, requiring a collaborative leader who can set direction, provide insight and recommendations, and execute high‑quality marketing initiatives across the firm.

• Lead research into market trends, client priorities, competitors, and emerging opportunities to identify where KW can strengthen its position and focus its marketing efforts.
• Translate firm priorities and market insights into focused marketing plans and initiatives.
• Bring forward ideas and recommendations that sharpen KW's positioning and market presence.
• Evaluate marketing opportunities, sponsor ships, and industry involvement based on firm priorities and business value.
• Establish measurable goals for marketing initiatives, track performance, and use results to inform future strategy and investment.
• Develop and oversee the firmwide marketing budget, allocating resources based on strategic priorities, business development goals, and anticipated return on investment.

• Lead research into market trends, client priorities, competitors, and emerging opportunities to identify where KW can strengthen its position and focus its marketing efforts.
• Translate firm priorities and market insights into focused marketing plans and initiatives.
• Bring forward ideas and recommendations that sharpen KW's positioning and market presence.
• Evaluate marketing opportunities, sponsor ships, and industry involvement based on firm priorities and business value.
• Establish measurable goals for marketing initiatives, track performance, and use results to inform future strategy and investment.
• Develop and oversee the firmwide marketing budget, allocating resources based on strategic priorities, business development goals, and anticipated return on investment.

• Lead research into market trends, client priorities, competitors, and emerging opportunities to identify where KW can strengthen its position and focus its marketing efforts.
• Translate firm priorities and market insights into focused marketing plans and initiatives.
• Bring forward ideas and recommendations that sharpen KW's positioning and market presence.
• Evaluate marketing opportunities, sponsor ships, and industry involvement based on firm priorities and business value.
• Establish measurable goals for marketing initiatives, track performance, and use results to inform future strategy and investment.
• Develop and oversee the firmwide marketing budget, allocating…