Digital Marketing Manager

Overview

Location:

Houston, TX

The Digital Marketing Manager is a hands-on digital marketing role responsible for supporting property-level demand generation, campaign execution, website content, email marketing, light social media execution, short-form video support, reporting assistance, and day-to-day digital optimization across the portfolio.

The ideal candidate is a nimble, tech-forward, highly organized digital marketer who enjoys moving quickly, creating content, solving problems, and supporting multiple communities y are comfortable jumping from an email campaign to a website update to a social post to a video script to a campaign QA check without losing track of the details.

Multifamily experience is highly preferred, but experience in real estate, hospitality, retail, healthcare, fitness, restaurants, home services, or other multi-location businesses is also highly relevant.

• Implement daily updates for all digital campaigns
• Make approved changes to campaigns, creative assets, targeting, and tracking based on property needs and performance data.
• Support budget adjustments and campaign modifications.
• Monitor campaign performance and flag significant changes.
• Coordinate with agencies and partners to ensure timely completion of tasks.
• Operate in close alignment with Revenue Management and Asset Management to ensure all digital actions directly support current pricing strategy, demand needs, and revenue objectives.

• Act as primary digital contact for watch list properties and community-specific marketing requests.
• Review property metrics and prepare observations for leadership.
• Execute approved actions such as content, website, and campaign updates.
• Track and document all property-level digital requests.

• Create on-page content, campaign copy, email drafts, and social messaging.
• Develop short-form video concepts and creative briefs.
• Use AI tools to draft and refine marketing materials.
• Edit for accuracy, brand voice, compliance, and clarity.
• Produce multiple versions of creative content for testing.

• Schedule and manage social media content aligned with property needs.
• Ensure profiles remain current, accurate, and compliant.
• Monitor social engagement and elevate sensitive issues appropriately.

• Build, test, and send targeted email campaigns.
• Manage segments, monitor metrics, and suggest improvements for review.

• Update web pages, landing pages, and forms as needed.
• Review content accuracy and elevate technical or performance issues.
• Deliver timely reporting on demand metrics (traffic, leads, cost, and trends) to support pricing strategy, leasing execution, and capital allocation decisions.
• Aggregate, validate, and summarize performance data to ensure reporting consistency and accuracy across properties.
• Conduct QA checks before launches.

• Partner with Marketing leadership on press-worthy opportunities, ensuring messaging is brand-aligned, accurate, and appropriate for the audience.
• Draft basic PR-support materials such as local story briefs, event recaps, award blurbs, community announcements, website updates, social posts, email content, and talking points.
• Repurpose approved PR and community visibility moments across digital channels, including website content, social media, email campaigns, landing pages, and short-form video concepts.
• Flag sensitive, reputational, resident, media, or crisis-related matters to the appropriate leader rather than independently managing PR responses.

• Experience in real estate, hospitality, retail, healthcare, fitness, restaurants, home services, or multi-location/local-market businesses.
• Hands-on experience executing above
• Strong writing skills with the ability to create clear, polished, brand-aligned copy quickly across email, web, ads, social media, landing pages, and video scripts.
• Comfortable using AI tools and structured prompts to accelerate copywriting, video scripting, content planning, campaign ideation, social content, and creative variations.
• Strong attention to detail, especially around campaign setup, links, UTM tracking, copy accuracy, brand standards, social profile accuracy, and compliance.
• Ability to move quickly, manage multiple requests, and stay organized in a fast-paced, high-volume environment.
• Strong…