Marketing Automation & Campaign Specialist

Who We Are

Located in Houston, Texas, Teachers of Tomorrow is the leading national alternative certification program (ACP) provider with plans of continued growth! Through quality instruction and unparalleled support – Teachers of Tomorrow provides the most effective preparation for educators to make a meaningful difference in the lives of their students.

At Teachers of Tomorrow, we believe in empowering the next generation of educators by providing the highest level of training, mentorship, and support. Our mission is to transform classrooms and communities through innovation, collaboration, and a deep commitment to teacher success. To find out more, visit https://(Use the "Apply for this Job" box below)..org

The Marketing Automation and Campaign Specialist for the alternative certification brands is a hands-on campaign executor responsible for writing, building, testing, launching and optimizing lifecycle and promotional communications for Teachers of Tomorrow and #TEACH. The role translates approved marketing priorities into clear, timely and conversion-focused campaigns that support candidates from initial interest through enrollment, progression, hiring and completion.

This position owns day-to-day campaign production across email, SMS, landing pages and in-portal messaging, including Hub Spot workflows, lists, segmentation, quality assurance and performance monitoring. Working under the Associate Director of Lifecycle Marketing, the specialist partners with marketing functional leaders, state operations, enrollment and compliance teams to move campaigns from brief through launch and optimization.

Campaign Content and Execution

• Writes and builds email, SMS, landing-page and in-portal campaign content for Teachers of Tomorrow and its alternative certification affiliated brand.
• Executes enrollment promotions, nurture campaigns, referral initiatives, scholarship communications, seasonal campaigns and deadline-driven messaging.
• Translates approved campaign briefs and business priorities into complete, candidate-facing communications that are clear, motivating and aligned with brand voice.
• Coordinates reviews, approvals, scheduling and launch readiness to ensure campaigns are delivered accurately and on time.

Marketing Automation and Workflow Management

• Builds, maintains and troubleshoots Hub Spot workflows, including enrollment triggers, branching logic, delays, goals, exclusions and exit criteria.
• Creates and configures campaign assets, email sends, SMS messages, forms, landing-page components and tracking elements within Hub Spot.
• Maintains always-on nurture programs and updates automation as candidate statuses, certification milestones, offers or operational requirements change.
• Documents workflow logic, campaign dependencies and launch requirements so programs can be maintained, reviewed and improved over time.

Lists, Segmentation and Audience Readiness

• Builds and validates campaign lists using brand, state, lifecycle stage, application or enrollment status, engagement, eligibility and other approved criteria.
• Applies suppression rules, subscription preferences, exclusions and audience safeguards before every launch.
• Partners with the Hub Spot Analyst and Marketing Operations Manager to resolve data issues, clarify field logic and improve audience accuracy.
• Monitors list health and flags data gaps that could affect campaign reach, compliance or reporting.

Quality Assurance, Compliance and Launch Management

• Completes end-to-end campaign QA, including links, personalization, rendering, mobile display, sender information, workflow logic, timing and tracking.
• Confirms that approved audiences, suppress ions, compliance language and state-specific requirements are correctly applied before launch.
• Coordinates with Product, State Operations, IT, Enrollment and Compliance when campaigns depend on program requirements, system changes or candidate status data.
• Maintains campaign calendars, launch checklists, status updates and dependencies in

Lifecycle Messaging and Funnel Engagement

• Develops and refines communications for applicants, offered-admission candidates, enrolled candidates, paid candidates, hired candidates and completers.
• Builds re-engagement, abandoned-application, progression, re-enrollment and milestone communications that help candidates take the next action in their journey.
• Aligns campaign content and timing with candidate behavior, lifecycle triggers, certification deadlines and state-specific operational needs.
• Supports promotional offers while maintaining consistent messaging across brands, channels and lifecycle stages.

Performance Monitoring and Optimization

• Monitors campaign delivery, engagement, conversion and workflow performance in Hub Spot and provides clear campaign readouts.
• Tests subject lines, calls to action, message content, timing, cadence and segmentation to improve results.
• Identifies underperforming campaigns or workflow issues and recommends practical…