Senior Manager, Marketing Analytics

The first Turtlebox was born out of necessity. After breaking every “loud” product on the market through routine outdoor use, the idea of the Turtlebox was born in our garage, not as a business but just for personal use. Nothing else could get the job done.

Most portable speakers aren’t actually meant for the outdoors and can’t withstand the elements, the ones that can aren’t loud enough to be heard. When you’re at the beach or on an ATV, you need sound to carry in order to hear it over the wind, waves, and boat engines, you need a Turtlebox.

We soon realized that there was a huge need for the Turtlebox among likeminded adventurers and our journey began to set out to make the world’s loudest most rugged outdoor portable speaker.

The Senior Manager of Marketing Analytics will own marketing analysis across Turtlebox's full marketing ecosystem.

This role will serve as the primary analytical partner to the broader marketing organization and the primary point of contact for the company's external performance marketing agency. This person will help build a more rigorous marketing measurement engine for a rapidly scaling business, establishing the dashboards, attribution approaches, testing frameworks, forecasts, and decision-support processes needed to improve marketing effectiveness and efficiency across the organization.

• Own end-to-end marketing analytics across performance marketing, brand marketing, and owned channels.
• Define KPIs and measurement frameworks across customer acquisition, conversion, retention, engagement, brand health, and marketing efficiency.
• Translate complex data into clear business recommendations that improve decision-making and resource allocation.
• Create a consistent operating cadence for weekly, monthly, quarterly, and annual marketing performance reviews.

• Serve as the primary point of contact for Turtlebox's performance marketing agency.
• Lead ongoing analysis of paid media performance across channels such as paid social, paid search, display, video, affiliate, and other acquisition programs as applicable.
• Monitor and evaluate key metrics including ROAS, MER, CAC, LTV, payback, conversion rate, contribution margin, incrementality, and new-customer productivity.
• Challenge agency assumptions, validate reporting, identify opportunities, and ensure recommendations translate into action.

• Measure the effectiveness of brand marketing efforts across television, partnerships, ambassadors, events, PR, social, content, and other upper-funnel channels.
• Develop frameworks to assess brand awareness, engagement, traffic impact, conversion influence, geographic lift, and long-term value creation.
• Partner with marketing leadership to evaluate how brand investment supports demand generation, customer acquisition, channel growth, and overall business performance.
• Build and manage testing agendas across audiences, creative, messaging, landing pages, media mix, offers, and lifecycle programs.
• Partner with internal technology, e-commerce, finance, and data resources to improve data reliability and measurement capability.

• Partner closely with Creative, Community, E-commerce, Sales, Finance, PR, Social, and agency stakeholders to connect marketing activity to business results.
• Support analysis across key commercial channels, including DTC, Amazon, retail, and corporate, where marketing influences demand and sell-through.

• Minimum 10 years of relevant experience in marketing analytics, growth analytics, performance marketing analytics, customer analytics, or related strategy and insights roles.
• Bachelor's degree from a reputable university required; degree in Marketing, Business, Economics, Statistics, Mathematics, Data Analytics, or a related field preferred.
• Proven experience measuring and optimizing both performance marketing and brand marketing in a consumer-facing business.
• Demonstrated success working with, managing, or holding accountable a third-party performance marketing agency.
• Strong foundation in attribution, experimentation, forecasting,…