Marketing Manager; PR

General

Role Description

Develop, implement, manage, and continuously optimize the comprehensive marketing communications program for your assigned business units (BUs).

• * Develop and implement integrated marketing communication strategies that support business objectives, strengthen brand awareness, drive engagement, and ensure consistent messaging across internal and external channels
• * Deliver effective marketing campaigns, content, communications, and promotional activities that align with organizational goals in collaboration with the business units
• * Propose creative ideas related to Company branding activities and execute, as approved
• * Report marketing performance against objectives and targets on at least a quarterly basis and make improvement recommendations
• * Advise parent and group companies to ensure that all activities follow parent company branding objectives
• * Consult business units and manage advertising agency in the creation and maintenance of the Company's online and social media presence
• * Evaluate marketing campaign effectiveness through quantitative analysis of results
• * Collaborate and advise the Digital Marketing Specialist to ensure a strategically aligned web‑presence is delivered for all global websites
• * Create and deliver newsletter articles for publication and distribution
• * Manage vendor relationships to maintain optimal cost where feasible
• * Provide cost information and advice for marketing department budget planning
• * Identify new marketing communications vendors and suppliers
• * Execute and manage all company business unit promotional email campaigns
• * Ensure foreign language translations of product brochures and technical articles are complete, meet agreed‑upon standards, and are delivered on schedule
• * Prepare press releases for industry trade publications, as assigned

• * Bring full effort to bear on tasks assigned by manager
• * Give manager best advice
• * Give earliest notice when work cannot be delivered as specified
• * Cooperate and collaborate with peers and interact cross‑organizationally as specified by manager
• * Exemplify Company Core Values:
  Integrity, Client Focus, Team Orientation, and Personal Commitment
• * Comply with all Company policies, practices, and procedures and all regulations and laws
• * Recommend viable improvements proactively
• * Ensure effective utilization of business tools and processes

• * Bachelor's degree in Business Studies, Marketing, Communications or a related field
• * 5 years' experience in marketing and marketing communications in a global B2B market
• * Demonstrated successful working relationships with external clients and other internal and external contacts
• * Demonstrated successful working relationships with clients, suppliers, and other internal and external contacts
• * Demonstrated successful and positive personal leadership, interpersonal, organizational, administrative, and communication skills
• * Demonstrated continuous improvement in areas of responsibility
• * Proficiency in Microsoft Excel, Word, PowerPoint, Adobe Creative Cloud apps
• * Availability to travel, domestically, up to approximately 15%, and internationally, up to approximately 5%, sometimes with limited notice

• * 10 years' marketing communications experience with power electronics or other capital equipment in any combination of the metals, material handling, renewable energy systems, paper, or related general industries
• * Demonstrated successful product marketing and brand management experience
• * Proficiency in Oracle Projects and Oracle Eloqua Marketing Automation

Hiring Range: $82,550 - $123,850

EEO/AA/M/F/Vet/Disability Employer