Marketing Communications Manager

• Manage the design, implementation, and management of online and offline communication strategies and marketing activities
• Develop and execute a results-driven, multi-platform communications strategy and plan aligned with corporate and brand direction while reflecting local priorities
• Create and manage marketing materials and collateral in line with brand direction
• Implement online marketing activities, including social media, SEO/SEM, demand generation, and raw lead generation
• Track campaign effectiveness and make course corrections as required
• Work closely with Procurement to manage communications spending and coordinate with vendors and agencies to create or localize communications and marketing activities and develop supporting assets
• Lead planning and implementation of PR and brand-related initiatives
• Assist with long-term branding strategy development aligned with business strategy
• Collaborate with colleagues worldwide across Sales, Product Marketing, Procurement, RA & QA, Finance, R&D, Manufacturing, and Supply Chain to deliver in-year goals

• Bachelor’s degree in Marketing, Business Administration, or a related field
• Minimum of 3 years of experience in a similar role in the IVD industry
• Experience in genetics, molecular biology, immunology, or biochemistry preferred
• Proficient in developing, executing, and measuring demand-generation programs that keep customers and prospects engaged throughout the funnel
• Strong written, graphical, and oral communication skills
• Knowledge of content development
• A strong network of PR and media contacts highly advantageous
• High level of attention to detail
• Proven ability to manage multiple and competing priorities simultaneously
• Excellent interpersonal skills
• Adept at building relationships with different stakeholders
• Must be able to travel 20% of the time

Demonstrates expertise in developing and executing multi-platform communications strategies and demand-generation programs, with a strong focus on brand alignment and stakeholder collaboration. Proficient in managing marketing materials and tracking campaign effectiveness in the IVD industry.

• Demand-Generation Programs
• Multi-Platform Communications Strategy
• IVD Industry Experience
• Strong Written and Oral Communication Skills
• Content Development

• Marketing Strategy
• Campaign Effectiveness Tracking
• SEO/SEM
• Social Media Marketing
• Lead Generation
• Brand Management
• Content Development
• Data Analysis
• Project Management
• Vendor Coordination

• Interpersonal Skills
• Attention to Detail
• Relationship Building
• Time Management
• Collaboration

• Bachelor’s Degree in Marketing
• Bachelor’s Degree in Business Administration

• IVD Industry
• Genetics
• Molecular Biology
• Immunology
• Biochemistry
• Public Relations
• Marketing Collateral
• Procurement
• Stakeholder Engagement
• Brand Strategy