Principal Marketing Lead – Global Public Sector & Defense
Listed on 2026-09-09
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Marketing / Advertising / PR
Marketing Strategy, Marketing Communications, Marketing Management, Event Management & Planning
Principal Marketing Lead – Global Public Sector & Defence
Description -
Job Title:
Principal Marketing Lead – Global Public Sector & Defence
Organization: HP Inc. – Public Sector
Segment:
Global Public Sector & Defence
Role Overview
HP Inc. is seeking a highly strategic and execution-oriented Principal Marketing Lead – Global Public Sector & Defence to lead global marketing strategy, coordination, and execution across priority public sector and defence markets.
This senior individual contributor role is responsible for aligning global public sector priorities, scaling regional go-to-market programs, strengthening HP’s position in government and defence, and driving measurable engagement, demand, and pipeline growth.
The role will place a strong focus on expanding HP’s defence market opportunity across Europe and Asia-Pacific, including the United Kingdom, Germany, France, Spain, Australia, New Zealand, Japan, and India.
Key Responsibilities
1. Global Public Sector Marketing Strategy
- Define and coordinate Global Public Sector marketing priorities across North America, EMEA, APJ, and other priority regions.
- Build annual and quarterly marketing plans aligned to business goals, regional priorities, and public sector growth opportunities.
- Align campaign strategies, messaging, content, events, and sales enablement across global and regional teams.
- Represent Global Public Sector needs in staff meetings, planning forums, and executive reviews.
2. Defence Market Strategy & Growth
Lead HP’s global defence marketing strategy to grow defence TAM and pipeline across priority markets including:
- United Kingdom
- Germany
- France
- Spain
- Australia
- New Zealand
- Japan
- India
Responsibilities include:
- Develop defence-focused go-to-market strategies aligned to regional procurement cycles and modernization priorities.
- Build marketing programs targeting Ministries of Defence, armed forces, defence agencies, defence contractors, and national security organizations.
- Drive thought leadership around secure AI, edge computing, cyber resilience, mission-ready mobility, secure collaboration, and workforce transformation.
- Partner with regional sales, alliance partners, and local marketing teams to identify growth opportunities and accelerate defence pipeline.
- Support defence-focused ABM programs for strategic accounts and partners.
- Coordinate HP’s presence at major defence events, industry forums, CIO congresses, and executive engagements.
3. Go-to-Market Leadership
Lead global go-to-market planning across:
- Integrated campaigns
- Public sector solution launches
- Defence initiatives
- Partner and alliance programs
- Channel marketing
- Demand generation
- Sales enablement
- Executive engagement
Coordinate launch readiness, timelines, communications, and stakeholder alignment across multiple regions and functions.
4. Executive & Cross-Functional Stakeholder Management
Partner with senior stakeholders across:
- Public Sector Marketing
- Sales
- Product Marketing
- Regional Marketing
- Channel and Alliance teams
- Creative and Content teams
- Legal
- Procurement
- Finance
- Agencies and vendors
Lead alignment across planning sessions, business reviews, project calls, regional syncs, and executive updates.
5. Events & Executive Engagement
Lead planning and execution for global Public Sector and Defence marketing programs including:
- Government conferences
- Defence summits
- CIO congresses
- Executive round tables
- Customer briefings
- Education and government initiatives
- Partner events
- Account-based marketing activations
Own event strategy, messaging, customer engagement, executive participation, follow-up campaigns, and post-event reporting.
6. Content Strategy & Thought Leadership
Oversee public sector and defence content strategy including:
- Executive messaging
- Campaign messaging
- Thought leadership
- Solution positioning
- Customer stories
- Videos
- Blogs
- Social media
- Sales enablement assets
Ensure messaging is relevant for government and defence audiences, with a focus on secure, mission-ready technology solutions.
7. Partner, Vendor & Agency Management
Manage relationships with:
- Strategic alliance partners
- Channel partners
- Marketing agencies
- Event vendors
- Creative partners
- Procurement teams
- External suppliers
Coordinate vendor onboarding, contracts, purchase…
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