Marketing Program Lead

Job Duties

• Under broad direction, the Marketing Program Lead translates marketing strategy into integrated marketing programs that effectively promote Halliburton's brand and products and services.
• The role works across a matrixed organization, collaborating with marketing & communications, divisions, product service lines, and regions to develop, implement, optimize, and report on integrated marketing programs that directly support business objectives and drive measurable impact on Halliburton’s global performance.
• The Marketing Program Lead provides marketing guidance and recommendations to support the planning and execution of effective programs, helping teams align to defined objectives and improve the overall performance and efficiency of marketing investments.
• The function supports positioning and messaging development by partnering with technical and product teams to gather inputs, translate complex concepts into clear, benefit-oriented narratives, and ensure alignment with Halliburton’s brand and value proposition.
• The Marketing Program Lead contributes to content development and storytelling efforts by conducting interviews with subject matter experts, synthesizing technical information, and developing foundational marketing content (e.g., product launches, campaign copy, case studies, social media, presentations, tradeshow events) that effectively communicates customer value.
• The role facilitates the effective flow of marketing information across product service lines, divisions, and key stakeholders while managing program deliverables from concept through completion to ensure alignment, quality, and on‑time execution.
• This position provides input on the best method and resource allocation to implement defined programs and, if necessary, suggest/select the appropriate vendor or agency.
• This function supports marketing processes and workflows to maintain quality service levels and to streamline workflows within Halliburton Marketing & Communications.
• This role is able to work independently in many cases to support or direct a team on assigned projects for regions, service lines, or divisions in one or more defined areas of expertise, including:
  Creative Services, Branding, Events, Divisional and Regional Marketing, Technical Marketing, and Digital Marketing.
• The Marketing Program Lead must be able to work comfortably with middle and senior management in order to direct and guide the planning, development, and execution of multiple major programs and campaigns simultaneously.

• Requires completion of an Associates degree in Marketing, Communications, or Liberal Arts and minimum of 10 years of experience in Marketing or Communication, of which five preferably includes experience in Halliburton or another oil and gas service company along with significant high‑level people and project supervisory experience.
• Bachelor’s degree in Marketing, Communications, or Liberal Arts and a minimum of 5 years of experience in B2B Marketing or Communication, including experience in oil and gas, industrial, or other highly technical industries, along with demonstrated experience managing marketing programs and deliverables across cross‑functional teams is preferred.

Candidates having qualifications that exceed the minimum job requirements will receive consideration for higher level roles given (1) their experience, (2) additional job requirements, and/or (3) business needs. Depending on education, experience, and skill level, a variety of job opportunities might be available, including Marketing Supervisor or Marketing Manager.

At Halliburton, we’re committed to providing you and your family with a comprehensive and affordable benefits package - which means we offer support for your…