Marketing Specialist

About the Role:

As a Marketing Specialist, you will recommend and implement strategies to achieve marketing goals for assigned products and services for one or more areas, product lines, or market segments. You'll be responsible for preparing proposals, presentations, and communication materials, as well as other administrative duties. You will also coordinate the distribution of internal and external marketing information.

• Create a wide variety of template, company-sanctioned marketing materials that may include maps, advertisements, demographic reports and executive summary brochures for in-house and client presentations using advanced desktop, graphic, and mapping software.
• Review internal and external collateral materials, proofreads content, ensures appropriate branding and approves materials for final distribution.
• Prepare presentations and proposals for new business development providing recommendations with a focus on ensuring that all materials meet established standards as to branding and messaging.
• Assist in the coordination and implementation of marketing strategies and performs research and analysis to support those strategies.
• Assist local office leadership in preparing various marketing materials as needed on an ad hoc basis.
• Maintain and updates marketing library of standard company boilerplate proposals, presentations, and other collateral materials.
• Provide marketing education and training on tools, resources, as well as technical assistance to staff.
• Provide quality control for mass e-mail broadcasts, ensuring that appropriate branding, content, and formatting are used.
• Other duties may be assigned.