Sr. Director Growth Marketing

Company Background

The Houston Dynamo Football Club (HDFC) is a multi-faceted organization dedicated to inspiring and supporting soccer participation and growth in Houston, TX and beyond. The Club’s brands include men's and women's professional teams - the Houston Dynamo (MLS) and Houston Dash (NWSL), a development academy, Houston Dynamo Dash Charities, as well as Shell Energy Stadium and Houston Sports Park.

The Club has a rich history, including MLS Cup titles (2006, 2007) and in-season tournament championships for both the Dynamo (2018 and 2023) and Dash (2020) and is focused on building toward the next championships, inspiring and uniting the city of Houston through the sport of soccer and community outreach, and creating the most inclusive sporting experience and diverse fan base in the city and state.

Houston Dynamo FC is seeking a results-driven marketing leader with deep expertise in digital advertising, CRM marketing, audience development, marketing technology, and data analytics. This individual will work cross-functionally with Ticket Sales, Premium Sales, Partnerships, Content, Business Intelligence, and Operations teams to deliver measurable revenue growth and fan engagement for both the Dynamo and Dash.

The Senior Director of Performance & Growth Marketing is responsible for leading the integrated marketing strategies that drive ticket sales, premium seating, sponsorship revenue, merchandise sales, and fan engagement for the clubs. This leader oversees revenue-focused marketing initiatives across digital, social, CRM, content, paid media, fan acquisition, and retention programs while aligning with the club's overall business objectives. The role is the primary Marketing liaison to the Ticketing team, and partners closely with Corporate Partnerships, Business Intelligence, Communications, Community Relations, and Soccer Operations to maximize revenue opportunities and grow the club's fan base.

• Develop and execute comprehensive performance marketing strategies to drive revenue across ticketing, memberships, premium hospitality, group sales, merchandise, and special events.
• Lead the development of data-driven marketing strategies focused on driving single game ticket sales revenue, fan acquisition, and database growth.
• Partner closely with Ticket Sales, Business Intelligence, and Ticket Operations teams to align marketing strategies with inventory levels, demand trends, and revenue targets and end-to-end purchase funnel across platforms.
• Oversee marketing efforts supporting ticketing products including single game tickets, memberships, premium seating, suites, group sales, and retention initiatives.
• Serve as the Marketing representative in Ticketing leadership meetings, aligning marketing strategies with pricing, inventory, and revenue objectives.
• Lead revenue marketing business reviews with key stakeholders and executive leadership, evaluating ticket sales performance and marketing effectiveness, while providing recommendations for optimization.
• Translate Ticketing priorities into integrated marketing plans the Digital Marketing team’s execution of campaign measurement, attribution, audience segmentation, and performance analysis to improve marketing efficiency and ROI.
• Utilize customer data and market research to identify performance gaps and inform strategic decisions.
• Lead the development of lifecycle marketing strategies leveraging Salesforce to drive lead generation, nurture and conversion workflows, retention, and repeat attendance.
• Partner with content and creative teams to ensure campaigns support both revenue and brand objectives.
• Lead cross-functional initiatives without direct authority, with the ability to influence, align,…