Marketing Director

AUTOSOL is hiring a Marketing Director to take full ownership of marketing strategy, campaigns, and brand evolution. This role combines creativity with data‑driven decision‑making to strengthen AUTOSOL’s position as a trusted leader in SCADA, edge data acquisition, and industrial automation software across oil & gas.

This is a hands‑on leadership role for a small, growing team. The Director will set strategy and also stay close enough to execution to keep active initiatives, including account‑based marketing (ABM) and retargeting build‑out, MQL/SQL lead definition and implementation, and a calendar of 20+ annual events, including AUTOSOL’s Users Group meeting, moving without stalling. A core part of this role is building the team’s product and technical fluency so marketing can operate proactively rather than reactively.

• Develop and own the annual marketing plan, ensuring alignment with company growth and sales objectives.
• Define KPIs to measure campaign effectiveness, ROI, and lead generation.
• Partner with Business Development, Sales, Product Development, and Engineering to ensure marketing initiatives directly support pipeline development.
• Manage and allocate the marketing budget, providing performance insights and recommendations for leadership.
• Own the transition of marketing from a reactive, request‑driven function to a proactive one that sets direction rather than waiting on it.

• Lead AUTOSOL’s SEO/AEO and digital growth strategy, optimizing traffic, engagement, and conversions.
• Oversee Hub Spot campaign architecture, including segmentation, automation workflows, and lead scoring.
• Own strategy for account‑based marketing (ABM) and retargeting programs, a current priority initiative, translating strategy into briefs the team executes against.
• Lead completion of AUTOSOL’s MQL/SQL lead definitions and their implementation across Hub Spot and the sales process.
• Maintain a clean lead handoff between Hub Spot (Marketing) and Salesforce (Sales), ensuring the two systems stay accurately synced and lead status is trustworthy on both sides.
• Direct multi‑channel lead generation programs (paid search, Linked In ads, webinars, and email).
• Analyze campaign results and use data to guide future investment and priorities.
• Collaborate with external vendors or agencies as needed to expand reach or accelerate initiatives.

• Develop and implement a content strategy showcasing AUTOSOL’s thought leadership through blogs, videos, webinars, and customer success stories.
• Own go‑to‑market strategy for AUTOSOL Academy training programs (Geo SCADA Basic and Advanced, ACM, eACM, and MQTT 101, as well as other products as released), including positioning AUTOSOL’s status as a certified Schneider Electric training partner.
• Guide consistent messaging and voice across all channels, website, campaigns, and partner communications.
• Oversee production of multimedia content, including technical videos, podcasts, graphics, and collateral.
• Work closely with executive leadership to refine brand positioning in energy.

• Lead ongoing website strategy, ensuring it evolves as a core lead generation and brand engagement tool.
• Manage SEO/AEO and performance metrics using tools such as GA4, SEMrush, and Hub Spot.
• Establish and maintain marketing dashboards summarizing web, social, and campaign performance.
• Partner with internal teams to continuously improve user experience, SEO/AEO rankings, and conversion funnels.

• Develop and own AUTOSOL’s conference and event strategy (20+ marketing events annually), identifying which events AUTOSOL will attend or sponsor.
• Plan and execute AUTOSOL’s…