Marketing Events Coordinator - NA Region, US-Houston, TX; f​/m​/x

Marketing Events Coordinator - NA Region, US-Houston, TX (f/m/x)

Houston, TX, United States

ESSENTIAL JOB FUNCTIONS

Event Planning & Coordination

• Coordinate all phases of event planning and execution for hosted events, trade shows, conferences, seminars, workshops, Area Sales Manager (ASM) events.
• Develop event plans, project timelines, RACI matrices, and event briefs to align stakeholders and track deliverables.
• Research venues, obtain proposals, negotiate costs, and coordinate contracts and logistics.
• Manage event registration processes, attendee communications, and registration reporting.
• Coordinate catering, accommodations, transportation, and other event logistics while addressing dietary restrictions and special requirements.
• Create event memo summarizing event objectives, schedules, logistics, attendees, and key contacts.
• Manage project tasks and workflows through JIRA and other project management tools.
• Prepare packing lists for event shipments.
• Coordinate ordering, shipping, tracking, and inventory management of event materials, giveaways, and booth assets.
• Plan annual event calendars and coordinate hosted event schedules around key industry conferences and Area Sales Managers (ASM) planned events.
• Create and maintain event records within CRM platforms, including registration details, sessions, attendee data, budgets, and performance metrics.

Virtual Event Management

• Plan and execute virtual events and product launches and demonstrations.
• Manage Webex event setup, registration pages, attendee communications, and technical support.
• Coordinate event schedules with presenters, speakers, and internal stakeholders.
• Conduct speaker preparation sessions and rehearsals to ensure event expectations.
• Monitor virtual event performance metrics, registrations, attendance, and audience engagement.
• Provide live support during virtual events, including troubleshooting and session moderation.

Event Execution & On-Site Support

• Serve as the primary coordinator for regional industry trade shows and customer events.
• Coordinate exhibit logistics, booth setup, shipping, installation, and dismantling activities.
• Manage relationships with event organizers, venue staff, exhibit vendors, and service providers.
• Support speakers and presenters before and during events.
• Provide on-site event management, attendee support, and logistical coordination.
• Coordinate event receptions, dinners and social activities.
• Travel to key industry events and company hosted events/meetings as required (approximately 4-5 times annually).
• Support sales-driven events, including seminars, workshops, and lunch-and-learns.

Marketing Communications & Event Promotion

• Coordinate the development and distribution of event marketing materials and promotional campaigns.
• Collaborate with internal and international teams to develop graphics, signage, advertisements, and event collateral.
• Create and schedule social media content, including Linked In posts, speaker announcements, and event promotions.
• Assist in developing event landing pages, email campaigns, invitations, and attendee communications.
• Prepare PowerPoint presentations and speaker materials for hosted events.
• Draft and distribute post-event communications, including thank-you emails, surveys, and follow-up

Content Creation & Brand Support

• Create engaging content to promote events before, during, and after execution.
• Capture event photography and video content for marketing, social media, and corporate communications.
• Assist with internal photoshoots; headshots, team photos and sales meeting.
• Collaborate with OMICRON Academy for content.
• Ensure all event communications and materials align with corporate branding standards.
• Collect, manage, and upload event-generated leads into CRM systems.
• Coordinate post-event reporting with event leaders and sales teams.
• Prepare reports on attendance, engagement, lead generation, campaign effectiveness, and event ROI.
• Analyze attendee feedback and satisfaction surveys to identify opportunities for improvement.
• Maintain event dashboards and reporting tools to track performance across programs and campaigns.
• Support lead follow-up initiatives and ensure timely distribution of event leads to sales teams.

KNOWLEDGE,

SKILLS AND ABILITIES

• Prior Marketing Event and Trade Show Experience desired
• Have an eye for graphic design skills including experience with Photoshop and In Design
• Ability to multi-task in a deadline-driven atmosphere with multiple competing priorities
• Strong knowledge of Microsoft Office programs…