Digital Business Development & Marketing Specialist

Full-Time | 1099 Contractor | 100% Remote | Performance-Based

Build Relationships. Create Opportunities. Scale What Works.

Federal Employee Service Association (FESA) is looking for a creative, driven Digital Business Development & Marketing Specialist to help expand our Strategic Partners Division (SPD) and build new business opportunities nationwide.

After nearly two decades of helping hardworking people retire with confidence—with more than $1 billion in annuities in force—FESA is expanding into the private sector.

FESA currently builds relationships with credit unions, labor unions, associations, employee groups, and other organizations through in-person outreach, networking, and events. We’re looking for someone who can take what’s already working and build a scalable digital strategy to reach the right organizations across the US.

This role combines digital marketing, B2B business development, lead generation, relationship building, AI, prospecting, and content creation. This is not traditional social media marketing. We’re looking for someone who can turn marketing into conversations, relationships, qualified leads, and measurable business opportunities.

• Research and identify organizations that align with FESA’s target market and find the right decision-makers.
• Build targeted prospects and contact lists across the country.
• Conduct outreach through email, phone, direct mail, networking, and digital channels.
• Develop relationships and turn organizational partnerships into new sources of qualified client leads.
• Maintain an organized prospect and opportunity pipeline.
• Collaborate with the SPD team to improve business-development strategies.
• Travel as needed for conferences, networking events, organizational meetings, and other in-person business-development opportunities.

• Develop B2B email, calling, direct-mail, and digital campaigns designed to generate conversations.
• Create outreach sequences, follow-up strategies, and compelling calls-to-action.
• Test and refine messaging, audiences, and campaigns based on performance.
• Develop a repeatable national lead-generation strategy that can scale.
• Track outreach, conversions, lead generation, campaign performance, and ROI.
• Use AI and emerging technology to research prospects, develop campaigns, personalize outreach, create content, analyze results, and improve productivity.
• Identify new tools and technologies that can help FESA work smarter and scale faster.
• Create professional email content, presentations, brochures, mailers, one-pagers, and other digital and print marketing materials.
• Use AI-assisted writing, design, research, and content-creation tools when appropriate while maintaining accuracy, professionalism, brand standards, and human oversight.

This role is a great fit for someone who combines marketing creativity with a business-development mindset. You should be comfortable researching prospects, developing campaigns, making the initial contact, communicating with decision-makers, and following opportunities through the pipeline.

We’re looking for someone who is self‑motivated, resourceful, technologically capable, curious about AI, and excited about turning marketing into measurable growth.

• Digital marketing and email campaign development
• B2B lead generation or business development
• Cold/warm email and phone outreach
• Prospect research and list building
• CRM and marketing automation platforms
• AI tools for research, content creation, marketing, automation, or data analysis
• Copywriting and campaign strategy
• Graphic design and marketing collateral creation
• Understanding of sales funnels, conversion rates, and ROI
• Strong…