Global Solution Marketing Director, Oil & Gas

Employees can work remotely Full-time Company Description

IFS is a billion-dollar revenue company with 7000+ employees on all continents. We deliver award winning enterprise software solutions through the use of embedded digital innovation and a single cloud-based platform to help businesses be their best when it really mattersat the Moment of Service.

At IFS, we're flexible, we're innovative, and we're focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society's greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and accept that there are so many different perspectives in this world. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We're looking for innovative and original thinkers to work in an environment where you can #Make Your Moment  so that we can help others make theirs.

If you want to change the status quo, we'll help you make your moment. Join Team Purple. Join IFS.

The Global Industry Marketing Director for Oil & Gas owns the marketing strategy and execution for one of IFS'skeyindustry verticals. The role reports into Corporate Marketing but carries full accountability as a member of the Oil & Gas leadership team-bridging central marketing capability with commercial go-to-market execution.

The right candidate hasin-depthunderstandingofthe Oil & Gas industry: how operators, EPC contractors, and OFS companies make technology decisions, how buying cycles work, and what a credible IFS value proposition looks like in that context. They are a builder-comfortable setting strategy, developing demand generation program sand getting into the detail of execution-and they know how to align marketing investment directly to pipeline and revenue.

This is a senior role with real commercial ownership. It requires someone who is equally at ease presenting to the leadership team and rolling up their sleeves on a campaign brief.

The role spans multiple geographies and time zones, so confidenceoperatingin a global, matrixed environment-aligning regional teams, navigating different market dynamics, and building relationships across cultures-is essential.

The candidate willown the development and execution ofOil & Gas marketing plan globally andwork on a variety of program sand actively contribute to the success of theOil & Gas industry.

Typical responsibilities will include:

• Define, own, and execute a global marketing strategy and annual demand generation plan that directly supports thegrowth in theOil & Gasindustryand go-to-market objectives.
• Build and lead a high-performing global marketing team; own and manage the Oil & Gas marketing budget,allocatinginvestment across programs to maximize pipeline contribution and return.
• Own the content strategy and production of high-impact assets-thought leadership, solution messaging, webinars, event toolkits, and digital content-to support customer acquisition and pipeline goals.
• Define and execute an account-based marketing (ABM) strategy for priority target accounts, in close partnership with the sales and business development teams.
• Enable business development, account management, and regional marketing teams for key demand generation campaigns-providing clear campaign kits covering audience targeting, messaging, channel mix, execution steps, and success metrics.
• Track, analyze, and report on campaign performance-MQLs, SQLs, and pipeline creation-sharing dashboards with stakeholders to drive continuous optimization.
• Partner with Product Marketing to sharpen IFS Cloud's Oil & Gas value proposition; own the Oil & Gas pages on ,optimizing forSEO, AEO, user journey, and pipeline conversion.
• Apply AI-powered tools across the marketing workflow-content creation, campaign personalization, analytics, and reporting-to improve output quality and team efficiency.
• Lead IFS's presence at priority sector events (ADIPEC, ONS, CERAWeek, OTC, IFS Unleashed, IFS Connect) and manage Oil & Gas analyst relations with Gartner, IDC, and relevant industry bodies.