Sr. Program & Event Coordinator

BSH Home Appliances Corporation – Top Employer US 2024 Tomorrow is our home.

At BSH, People Matter. Bring your unique skills, capabilities, and experiences to our dynamic teams where your contributions will drive our innovation culture. We strive to be a workplace that values people and supports opportunities for continuous professional and personal growth. As a leading manufacturer of home appliance brands Bosch, Gaggenau, and Thermador, we prioritize having a consumer centric mindset and creating positive experiences for the consumer throughout all interactions with our products and services.

Join us now and give your career a home.
You Belong Here.

Leads the planning, execution, and continuous improvement of national programs, events, and meetings across all EDC locations. Serves as the central point of coordination to ensure seamless execution, operational consistency, effective vendor management, and process optimization while delivering high-quality experiences for customers, trade partners, sales and internal teams.

Executes strategic marketing initiatives to drive brand visibility across the U.S. Experience & Design Centers (EDCs), optimize performance, and strengthen partnerships with sales and dealers. Collaborates with EDC Managers, Regional Directors, VPs, and cross-functional teams to align initiatives with business objectives and enhance customer, trade partner, and sales engagement.

Drives integrated marketing and event strategies that enhance customer experience, increase engagement, support sales objectives, and elevate brand presence within the EDC network. Oversees promotional planning, communication coordination, performance tracking, and post-event analysis to identify opportunities for continuous improvement and increased business impact.

This is a 100% onsite position with some Saturdays required.

• Independently plans, manages, and executes national and regional events and programs (e.g., builders, dealers, trade professionals) across multiple US time zones.
• Serves as the primary contact for program development, execution, and coordination.
• Collaborates closely with EDC Managers and Admin/Purchasing to select and manage program vendors, ensuring quality and consistency.
• Develops, manages, and maintains event websites and program communications following brand standards.
• Partners with travel agents to coordinate guest travel and logistics.
• Sends pre- and post-event communications, including invitations, confirmations, and follow-ups.
• Oversees day‑of event logistics on‑site at home EDC; ensures high‑touch, positive guest experiences.
• Manage event details at home EDC location from inception to execution (e.g., catering, florals, decor, etc.)

• Develops and executes strategic marketing initiatives, trade programs, and experiential activations that strengthen brand visibility, drive customer engagement, and support product launches, seasonal initiatives, and experiential events across all EDC locations to ensure consistency, operational excellence, and high‑impact customer experiences.
• Manages multiple marketing and event-related projects simultaneously, overseeing timelines, budgets, deliverables, resources, and vendor coordination to ensure initiatives are executed efficiently, on schedule, and within scope.
• Builds and maintains sales growth across the U.S. Experience & Design Center (EDC) network for Bosch, Thermador, and Gaggenau brands.
• Bridges the connection between marketing strategy and EDC execution by aligning promotional initiatives, customer experiences, and sales support tools with overall business objectives and brand standards.
• Collaborates…