Marketing Process, Strategy Operations Lead

Job Title:

Marketing Process, Strategy, & Operations Lead

Location:

Houston, Texas

Work Arrangement:
Hybrid with regular onsite presence

Rate:
Best Market rate on C2C, Any Visa

Engagement:
Adobe Marketing Technology Transformation

Required Qualifications

• 8 or more years of experience in marketing operations, marketing transformation, customer experience, marketing technology, marketing analytics, or a related discipline.
• Strong knowledge of end-to-end enterprise marketing processes and operating models.
• Hands-on experience working with marketing-related customer, transactional, behavioral, digital, product, campaign, loyalty, consent, and performance data.
• Experience translating marketing needs into business, functional, process, and data requirements.
• Strong understanding of customer segmentation, identity resolution, unified customer profiles, audience activation, personalization, journey orchestration, and marketing measurement.
• Experience supporting large-scale marketing technology or digital transformation programs.
• Excellent verbal, written, presentation, facilitation, and stakeholder-management skills.
• Demonstrated ability to communicate effectively with both business and technical audiences.
• Experience facilitating workshops and working with senior business leaders.
• Ability to organize ambiguous information, identify gaps, and develop clear recommendations.
• Ability to work effectively across multiple teams, partners, and work streams in a fast-moving environment.
• Willingness and ability to work onsite regularly in Houston.

Preferred Qualifications

• Retail, consumer, e-commerce, loyalty, or omnichannel marketing experience.
• Experience with Adobe Experience Cloud, particularly Adobe Experience Platform, Real-Time CDP, Adobe Journey Optimizer, Adobe Target, Customer Journey Analytics, Adobe Experience Manager, Dynamic Media, or Workfront.
• Experience with customer data platforms, cloud data platforms, identity resolution, master data management, data activation, or marketing analytics.
• Familiarity with Big Query or other enterprise cloud data platforms.
• Knowledge of content supply chains, digital asset management, campaign workflows, and omnichannel content delivery.
• Experience defining marketing KPIs, attribution approaches, test-and-learn programs, and campaign measurement frameworks.
• Experience working within a multi-partner delivery environment.
• Experience supporting organizational change, training, adoption, and marketing operating-model design.