Marketing Manager - Demand Gen & Field Marketing

Company Description

Voltus is the leading DER technology platform and virtual power plant operator connecting distributed energy resources to electricity markets, delivering less expensive, more reliable, and more sustainable electricity. Our commercial and industrial customers and DER partners generate cash by allowing Voltus to maximize the value of their flexible load, distributed generation, energy storage, energy efficiency, and electric vehicle resources in these markets.

Voltus has an immediate opening for a Marketing Manager - Demand Generation & Field Marketing. This role will own end-to-end demand generation strategy and execution for select territories across the US and Canada, from building and running the campaigns that drive pipeline to bringing that messaging to life through email, webinars, trade shows, and in-person events. Reporting directly to the Associate Director of Marketing, this role will be focused on helping Sales meet their annual, regional, and win rate goals.

This person will act as a true thought-partner to Sales and Energy Markets, not just a support function. Success in this role means becoming deeply embedded in these teams’ day-to-day work: understanding their pipeline, their territory dynamics, and where deals are getting won or lost, closely enough to proactively surface more leads, help move deals across the finish line, and anticipate what Sales will need next before they have to ask.

The ideal candidate is action-oriented with a go-getter mindset, learns quickly, and can ramp on a new customer, product, and market fast. You’ll own demand generation strategy while contributing across broader marketing priorities. Direct energy-sector experience is not required, but a background in B2B marketing at established, complex organizations is a strong plus.

Partner with Sales and Energy Markets to achieve Voltus’s annual sales goals by sharpening Voltus’s sales messaging and executing campaigns that drive enrollment.

• Build and run multi-channel demand gen campaigns, including email, digital, and nurture programs, to generate and advance pipeline

• Manage prospecting and upsell email campaigns to meet enrollment deadlines, plus opportunistic campaigns tied to program news, current events, and grid conditions

• Host webinars to generate new leads and nurture existing deals in pipeline

• Own the demand gen calendar and prioritize campaigns against pipeline needs, with support from the Associate Director of Marketing

• Measure and report on campaign effectiveness (# of leads, $ influenced) and use results to refine future campaigns

• Build deep expertise in your assigned territories: DR programs, competitors, industries of focus, customers, and macro-trends

• Partner with Sales leaders and Energy Markets to sharpen positioning and competitive differentiation

• Analyze closed and lost deals to identify areas of opportunity and improvement

• Maintain competitive intelligence documentation and share new insights with Sales, Energy Markets, and Product teams

• Identify trade shows and execute presence at them; submit for opportunities to speak where appropriate

• Host in-person events and dinners to nurture relationships and deepen pipeline

• Manage region-specific industry association relationships

• Support Energy Markets on new program launches to ensure smooth, impactful rollouts
• Create marketing collateral and case studies

• Direct experience owning demand generation campaigns end-to-end: digital, email, nurture programs

• Background in B2B marketing at established, complex organizations

• Excellent writer and storyteller; distills complex technical or market…