Marketing Automation Specialist

Description

Our client, a B2B company in Houston, is seeking Marketing Automation Specialist to own and optimize its marketing technology stack. This person will build and manage automated campaigns, maintain data integrity across platforms, and partner with sales and marketing to turn leads into pipeline. It's a hands-on role for someone who enjoys both the technical build and the strategy behind it.

Responsibilities

+ Build, launch, and manage email nurture programs, drip campaigns, and lifecycle workflows in Hub Spot and/or Salesforce Marketing Cloud.

+ Develop and maintain lead scoring, lead routing, and segmentation models in partnership with sales

+ Manage CRM integration and ensure clean, accurate data flow between marketing automation and Salesforce

+ Create landing pages, forms, and email templates, and maintain brand consistency

+ Run A/B tests on subject lines, content, and timing to improve open, click, and conversion rates

+ Track and report campaign performance, including MQL-to-SQL conversion and pipeline contribution

+ Audit databases regularly for list hygiene, deliverability, and compliance with CAN-SPAM and GDPR

+ Evaluate and recommend new Mar Tech tools and integrations

Requirements

Qualifications

+ 3-6 years of experience in marketing automation or marketing operations

+ Advanced hands-on experience with Hubspot or Salesforce Marketing Cloud

+ Strong working knowledge of Salesforce or another enterprise CRM

+ Experience building lead scoring models and multi-step nurture workflows

+ Working knowledge of HTML/CSS for email and landing page edits

+ Analytical mindset with comfort in reporting and dashboards

+ Bachelor's degree in Marketing, Business, or a related field, or equivalent experience

+ B2B experience in energy, manufacturing and industrial

Innovation starts with people.®

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