Senior Manager, Marketing Operations

Who is Boulevard?

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.

Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more.

Our technology not only helps our customers survive but thrive. Take a look athow we (and YOU) can make that happen.

We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most.

Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.

Boulevard is seeking a Senior Manager, Marketing Operations to lead our marketing infrastructure, automation ecosystem, and AI-enabled growth operations.

This role sits at the intersection of Marketing, Sales, Rev Ops, and Data, owning the systems, processes, and insights that connect marketing activity to pipeline, revenue, and customer lifecycle outcomes.

We’re looking for a strategic operator who combines deep marketing operations expertise with a passion for leveraging AI and automation to improve efficiency, accelerate execution, and drive measurable business impact.

• Own and evolve Boulevard’s marketing operations strategy, systems, and processes
• Connect marketing investment to pipeline, revenue, retention, and customer lifecycle outcomes
• Partner with Marketing, Sales, Rev Ops, and Data teams to improve GTM performance and operational efficiency

• Identify, implement, and scale AI-powered workflows and automation opportunities
• Build and optimize processes that improve campaign execution, reporting, lead management, and customer engagement
• Drive adoption of AI-enabled tools and best practices across the marketing organization, including identifying and shipping at least two AI-enabled workflow improvements with measurable impact on funnel efficiency or team productivity in your first 6 months

• Own and optimize Boulevard’s marketing automation stack, including Marketo, Customer.io, and related GTM systems
• Design scalable segmentation, lead scoring, lifecycle, and customer journey frameworks
• Ensure data integrity, operational scalability, and system reliability

• Develop reporting frameworks and dashboards that provide visibility into funnel performance, marketing efficiency, and revenue impact
• Partner with Rev Ops and Data teams to deliver actionable insights and forecasting

• Build and lead a high-performing Marketing Operations team
• Establish best practices for execution, experimentation, documentation, and continuous improvement

• 8+ years of experience in Marketing Operations, Growth Operations, or Lifecycle Marketing within B2B SaaS
• 5+ years of people leadership experience
• Deep expertise with Marketo and Salesforce
• Strong understanding of lifecycle marketing, lead scoring, attribution, and funnel management
• Experience partnering closely with Sales, Rev Ops, and Data teams
• Proven ability to connect marketing initiatives to pipeline and revenue outcomes

• Experience implementing AI-powered workflows, automation, or operational improvements
• Experience with Self-Serve Acquisition programs and hybrid sales-led motions
• Familiarity with tools such as Customer.io, Chameleon, Hockey Stack, Snowflake, or Sigma

Marketing at Boulevard plays a critical role across the customer journey. This leader will help build the systems, automation, and operational foundation that enable our teams to scale efficiently, make smarter decisions, and deliver exceptional customer experiences.

At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market…