Creative Strategist

This role isn't about making ads look good. It's about making them work - and knowing exactly why they didn't when they don't.

The person we're looking for moves fast, thinks in data, and treats every piece of creative as a hypothesis. You'll be the engine behind the testing pipeline for a portfolio of high-growth DTC brands - diagnosing what's broken, concepting what comes next, and briefing it with enough precision that production never has to guess.

• Work directly with the founders to shape the agency's internal "Data-to-Design" pipeline - you're not inheriting a system, you're helping build it
• A clear path to Chief Creative Officer as the agency scales - this is a leadership track, not a lateral move.
• Full autonomy to prioritise creative angles and lead your own pod.
• Remote-first environment that cares about output, not desk time, with unlimited PTO

This isn't a role where you develop one hero concept per week. You'll be generating 10–20 concepts across static, UGC, and video formats on a consistent basis - keeping the testing pipeline full across multiple brand accounts simultaneously.

• Develop high-volume creative concepts built around specific hypotheses: new hooks, angle variations, format tests, and audience-specific messaging.
• Generate 3–5 distinct angles per brief using frameworks like Problem/Agitate/Solve, social proof, direct-response narrative, and before/after contrast.
• Identify winning patterns in existing assets and extend them into fresh, platform-native variations that scale ROI rather than starting from zero.

Your briefs are the single source of truth for every creator and editor you work with. Ambiguity is not an option.

• Write precision-engineered briefs and scripts that leave zero room for interpretation - hook, structure, CTA, format, and reference all included.
• Direct UGC creators and manage ongoing relationships to ensure a consistent flow of authentic, high-performing assets including whitelisted content.
• Partner closely with video editors and designers, providing specific and ruthless feedback tied directly to performance goals - not personal taste

• Build and manage a structured creative testing framework: every concept has a hypothesis, every launch has a post-mortem
• Diagnose creative issues hand in hand with media buyer - distinguish between a hook problem, a format problem, an audience mismatch, and a landing page misalignment.
• Identify creative fatigue before it costs the account - proactively briefing refreshes, not reacting to declining numbers.
• Join client calls alongside founders and account managers to present creative rationale and performance findings with clarity
• Work cross-functionally with media buyers and CRO to ensure creative, targeting, and post-click experience are aligned - not siloed
• Contribute to the agency's evolving creative playbook, testing frameworks, and internal knowledge base.

You have 2–5 years in performance creative, paid social, or direct-response copywriting - ideally at a performance-focused agency or high-volume DTC brand. But your background matters less than how you think.

• You can look at a Meta dashboard and tell a story - not just read numbers, but diagnose what the creative is doing wrong and why.
• You produce at volume without sacrificing strategic thinking - 10–20 concepts per week is your normal, not your ceiling.
• You're a compulsive researcher. You know the customer's language, fears, and desires better than they do. Competitor ads, customer reviews, Reddit threads, Amazon Q&As, etc.
• You write hooks, scripts, and briefs that are built to convert, not impress - direct-response principles are second nature.
• You understand Meta's ecosystem deeply:…