Integrated Marketing and Automated Manager

About Justrite Safety Group

At Justrite Safety Group
, we’re more than just a collection of industrial safety companies; we’re a dynamic organization dedicated to protecting people, property, and the planet. Our ever-growing portfolio of companies collaborates to deliver advanced industrial safety solutions that set the standard for excellence.

As our business continues to grow, we continue to look for top talent to join our team as we lead the charge in revolutionizing industrial safety, ensuring that every worker returns home safe, every workplace remains secure, and our environment thrives for generations to come. With Justrite Safety Group, safety isn’t just a priority—it’s our passion.

Integrated Marketing & Automation Manager is a dynamic role charged with driving campaigns in email, SMS/RCS, social, and other channels targeted at lead generation, revenue retention, loyalty, and other strategic objectives. This role reports into the VP, Ecommerce and will work closely with the VP, Corporate Marketing.

Joining our Marketing team means stepping into a fast-paced, creative environment where innovation and strategy go hand in hand. Our marketing team is the driving force behind our brand’s voice and image, responsible for crafting compelling narratives, engaging with our audience, and driving demand across various channels. Here, you’ll collaborate with talented professionals who are passionate about staying ahead of industry trends and delivering impactful campaigns that resonate with our target markets.

As a member of this team, you’ll have the chance to work on exciting projects that span digital marketing, content creation, brand management, and more.

• Develop compelling campaigns driving lead generation leveraging email/SMS/social platforms
• Collaborate with BU marketing managers, channel marketing to bring together content from across BUs into those campaigns
• Develop trigger based campaigns to drive loyalty and repeat purchase behavior
• Collaborate with eCommerce team to bring together content, context, and strategy to drive those campaigns
• Support the implementation, tracking, and performance measurement of paid and organic social campaigns, ensuring proper campaign tagging, audience segmentation, and reporting.
• Maximize database effectiveness through lead segmentation, automation, and personalization strategies to improve email open rates, click-through rates, and conversions.
• Leverage marketing automation & CRM strategies to generate brand stickiness and loyalty that creates higher lifetime customer value.
• Utilize data analytics and insights to continuously track performance, inform strategic decisions, and uncover new growth opportunities through scorecards, dashboards and ad hoc reporting.
• Oversee the implementation/configuration of marketing automation platforms, ensuring seamless integration with systems such as Salesforce and eCommerce platforms like Magento
• Lead the integration of marketing automation platforms to enhance data synchronization, automate workflows, and improve overall customer experience
• Partner with the VP, Corporate Marketing to activate brand building campaigns and initiatives across digital platforms- ability to translate brands effectively into the digital space across social, web, email and influencer.
• Partner with channel marketing, product managers, marketing managers, and E commerce team members to create programs, promotions, and campaigns that result in owned property sales.

To ensure your success from day one in this role, Justrite requires the following qualifications at a minimum:

• 5+ years of experience as a leader in digital marketing with a focus…