Social Commerce Lead

About us

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge - more categories, more locations, and more people.
From its beginnings in cyclonic vacuums, Dyson’s portfolio has grown to include five main areas of technology:
Cord-free and corded vacuum cleaners, hand dryers, lighting, environmental control machines (purifying fans, heating and cooling fans and humidifiers) and hair styling tools, which are sold in more than 82 countries across the world. We are on a mission to improve our customer’s lives: whether that be by making the the air they breathe safe and clean, or connecting them to high performing machines, which keep their homes clean.

About the role

Role Overview

The Social Commerce Lead supports the execution of Dyson Singapore’s social commerce plans across content, affiliates, livestream, media and shop conversion activities. Working closely with the Senior Manager and cross-functional teams, the role helps coordinate channel activities, monitor performance, identify optimisation opportunities and support the delivery of commercial objectives within agreed brand and commercial guidelines.

Key Responsibilities

• Support the development and execution of quarterly and monthly social commerce plans aligned with broader e-commerce and business objectives.
• Monitor channel performance against GMV, unit, revenue and conversion targets, and provide insights and recommendations to support business performance.
• Track channel performance, identify opportunities and risks, and support the preparation of performance reviews and business updates.
• Assist with sales forecasting, campaign planning and performance reporting activities.

• Own one integrated calendar across launches, BAU content, affiliates, owned live streams, paid activity and promotional moments.
• Coordinate weekly performance reviews and track actions with relevant stakeholders.
• Coordinate the integrated social commerce calendar across product launches, content activities, affiliate campaigns, live streams, paid activities and promotional events.
• Ensure key stakeholders are aligned on timelines, deliverables and campaign requirements.
• Support weekly performance reviews by consolidating updates, tracking actions and following up on outstanding items.

• Partner with Sales on pricing, promotions, bundles, vouchers, stock allocation and social commerce shop mechanics.
• Partner with stakeholders to optimize investments across affiliate, content, livestream and paid activities.
• Escalate stock, pricing or profitability risks with quantified options and a recommended decision.

• Set the commercial brief and performance priorities for the Social Commerce Content Specialist.
• Partner with the Affiliate lead on recruitment, activation, content output and affiliate GMV contribution.
• Partner with the Livestream lead on owned-livestream strategy, calendar, roster, conversion performance and AI-livestream integration.
• Partner with Social and Marketing teams on global assets, brand guardrails, local adaptation and paid-media amplification.
• Partner with Category/GTM on paid KOLs and celebrity activity where the primary objective is brand or category awareness.

• Maintain and consolidate social commerce performance reporting and insights.
• Analyze the full funnel: content reach and watch time, product clicks, affiliate conversion, livestream efficiency, product-card performance, media ROAS and repeat/new-buyer contribution.
• Run structured tests across content,…