Marketing Director, Healthcare Providers

Join PatientPoint to be part of a dynamic team committed to empower better health
. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.

PatientPointis seeking a Marketing Director to own the strategy, planning and execution of integrated marketing programs that attract,convertand grow healthcare provider audiences. This is a strategic ownership role, not a project-execution role: you’ll set the objectives, audience, budget and success metrics for every campaign you run, and success will be determine don the business outcomes those campaigns deliver, not just the assets you ship.

You bring a working understanding of the healthcare landscape and how provider organizations make decisions, and you know how to translate that into B2B messaging that resonates with clinical,operational and executive buyers alike.

You’reequally comfortable architecting an ABM program for a named account list and running broad-based digital demand gen — SEM, SEO, paid and organic — to build a healthy top of funnel. When conventional channelswon’treach a hard-to-find audience,you’rethe person who figures out what will.

You’llmanage a team of three and work daily across Customer Success, Provider Sales, Provider Ops, Product and Content & Creative. You’ll be a visible, credible face of marketing to sales and ops leadership — comfortable presenting to sales regularly, not just supporting them from behind the scenes — and you’ll be able to pivot quickly when priorities and quick-turn requests shift, without losing sight of the strategy underneath.

• Campaign ownershipendto end — set objectives, define target audience, ownbudgetandestablishthe success metrics for every campaign, then hold the work to those metrics through completion.

• Integrated, multi-channel execution — develop and run marketing campaigns that drive awareness,engagement and demand across provider audiences, blending broad digital tactics, SEM/SEO, demandgenand ABM into a single coherent plan rather than disconnected tactics.

• Audience strategy — build strategic segmentation and targeting approaches, grounded in a real understanding of key provider audiences, so every message reaches the right buyer with the right relevance.

• Creative concepting — be comfortable in the room developing the creative idea, not just the media plan — concepting campaigns thatbreak throughin a crowded healthcare marketing landscape.

• Reach beyond the obvious — think outside the boxto attract audiences thatdon’trespond to standard B2B tactics, testing new channels and formats where the data says traditional approaches are underperforming.

• Full-funnel demandgen— own lead capture,nurture and delivery strategy, ensuring a clean handoff from marketing-generated interest to a sales-ready lead.

• Performance reporting — report regularly on marketing performance against the metrics you set, translating campaign data into clear read-outs for sales and executive stakeholders.

• ABMexpertise— apply account-based marketing principles to prioritize and personalize outreach to high-value provider accounts alongside broader always-on and awareness programs.

• Sales enablement leadership — develop robust sales enablement plans, messaging frameworks and product collateral that give the provider sales team what they need to sell effectively.

• Face of marketing to sales and ops — serve as the primary marketing point of contact for provider sales and provider ops leadership, delivering regular…