Creative Strategist

Creative Strategist Compensation:

• $2,000 to $2,800 USD / month (Latin America)
• $1,800 to $2,500 USD / month (South Africa)

Remote (Latin America preferred, or South Africa)

Shift /

Schedule:

Full-Time Mo-Fr (40 hours/week, 5-Hour PST Overlap Required)

Employment Type:

Independent Contractor

Our client is a fast-growing, founder-led direct-to-consumer e-commerce brand specializing in premium, innovative consumer products. Having established an internal creative strategy and AI-assisted production foundation for Meta advertising, the company is scaling its paid media operations and looking for a dedicated Creative Strategist to drive ad production, quality, and performance.

We are seeking a data-driven, copy-focused Creative Strategist to own the end-to-end creative lifecycle for paid social channels. In this role, you will write conversion-focused creative briefs, manage production handoffs with external design and video partners, leverage AI tools to multiply output, and analyze creative performance metrics to continuously iterate winning ad concepts.

• Creative Briefing:
  Write 4 to 6 detailed video and static ad briefs per week tied to clear hypotheses, angles, and conversion copywriting principles.
• Production Management:
  Oversee creative handoffs to external video studios and Figma design partners, review returned assets against briefs, and manage revision loops.
• Asset Deployment and Operations:
  Quality check and upload finished ad assets, maintaining the internal creative operations and tracking systems.
• UGC Creator Management:
  Source, brief, and coordinate User Generated Content creators to build a steady pipeline of authentic visual assets.
• Data-Driven Iteration:
  Track and analyze key performance metrics including CPA, CVR, CTR, and hook rates to generate actionable insights and inform weekly strategy.
• AI Tool Integration:
  Utilize and test emerging AI tools to expand creative quality, speed, and volume.

• Relevant
  
  Experience:
  
  3+ years in paid social, creative strategy, or content production for a DTC brand or high-growth digital channel.
• Exceptional Copywriting:
  Strong performance copywriting skills with a proven ability to write ad angles that convert.
• Performance Marketing Knowledge:
  Deep understanding of what drives successful paid social ads, visual hook structures, and direct-response mechanics.
• Metric Literacy:
  Confident evaluating performance metrics (CPA, CVR, CTR, hook rate) to translate data into creative iterations.
• AI Proficiency:
  Hands-on experience using AI tools to solve creative problems, generate ideas, and refine production output.