Industry Marketing Director, Legal

We are looking for a dynamic leader to drive theGTMpositioning,messaging,and thought leadership that will grow Intapp'sLegalbusiness—our largest and most established vertical. As Director ofLegal

Industry Marketing, you will develop compelling and prescriptive thought leadership,create industry GTM content/sales collateral, and provide strategic deal support for Intapp’slargest client opportunities.

Youwillpartner with a diverse ecosystem—Industry Principals, Solution Product Marketers, Sales, Field Marketing, and Demand Generation—to build

Intapp'slegalvalue proposition and drive a coordinated go-to-market strategy.

Youwill position the company as the trusted voice on the transformation of legal services and a strategic partner for firms navigating AI adoption, profitability pressures, and the evolving business of law.

This is a role for someone who enjoys building C-level relationships to help advisefirm leaders on how to achieve success in their strategic transformation programs.

This is aDirector-level individual contributor role, ideal for an experienced product marketing leader who thrives on both strategy and execution.

Reporting to the VP of Portfolio & Industry Marketing, you will own both the industry narrative and the hands-on execution that turns thought leadership into pipeline and revenue growth.

• Own the annual messaging architecture for the legalvertical—defining the strategic themes that connect industry challenges to Intapp'sdifferentiated value and drive one coordinated story across all channels.
• Create and deliver differentiated thought leadership,backed by proprietary dataor research,thatpositions
  
  Intappas the industry benchmark and defines what "great" looks like for a modern, AI-enabled law firm.
  
  Partner with cross-functionalSME’ssuch as Industry Principals, Growth Directors, and Practice Group Leaders to develop content.
• Create CXO perspectives on trends shaping the legal market. Examples could include:
  
  AI transformation, matter economics and pricing pressure, risk and compliance complexity, client development and relationship intelligence, and the shift toward connected, data-driven firm operations.
• Develop keynote content and secure speaking opportunities for you and Intappsenior SMEsat marquee industry events (e.g., ILTACON, Legal Tech, ACC) to establish
  
  Intapp'sthought leadership position.
• Partner withPRteam to amplify
  
  Intapp’svoicein the legal market, building relationships with analysts, media, and industry influencers tovalidateour differentiation and elevate marketperception.
• Partner with demand gen/growth marketing to activate industry ABM campaigns to drive customer engagement and sales growth

• Build andmaintainthe legal industry bill of materials:competitive positioning,sales plays, executive pitch decks, library of use cases, vision demos, client proof points, and competitive positioning that drive pipeline and improve win rates.
• Partner with Solution Product Marketers to create unified portfolio messaging for legal buyers, ensuring a cohesive story rather than disconnected product narratives.
• Orchestrate cross-functional execution: partner with Industry Principals to co-create authoritative content, Field & Event Marketing to execute industry moments, Demand Generation to activate ABM campaigns, and Sales Enablement to equip the field with best-in-class collateral and training.
• Support GTM planning for product launches at the industry level, translating platform capabilities into legal-specific value propositions.
• Supportcompetitive intelligence and win/loss analysis to inform positioning, GTM strategy, and…