Senior Field Marketing Manager

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At Sonova, we envision a world where everyone can enjoy the delight of hearing. This vision inspires us and fuels our commitment to developing innovative solutions that improve hearing health and human connection - from personal audio devices and wireless communication systems to hearing aids and cochlear implants. We're dedicated to providing outstanding customer experiences through our global audiological care services, ensuring that everyone has the opportunity to engage fully with the world around them.

Guided by a culture of continuous improvement that fosters resilience and self-motivation, our team is united by a shared commitment to excellence and a deep sense of pride in our work, each of us playing a vital role in creating meaningful change,

Here you’ll find a diverse range of opportunities that span both consumer and medical solutions and the freedom to shape your career while making an impact on the lives of others. Join us in our mission to create a more connected world, where every voice is heard and every story matters.

Remote, United States

Remote

The Senior Field Marketing Manager serves as the organization's field marketing subject matter expert, bringing strategic marketing expertise directly to customers and collaborating closely with Key Account Managers and cross-functional teams. This role acts as a trusted marketing advisor, helping practices identify growth opportunities, strengthen patient and provider engagement, and implement marketing strategies tailored to local market dynamics. Through in-market engagement, strategic planning, and data-driven recommendations, the Senior Field Marketing Manager helps customers achieve measurable business growth and maximize the impact of their marketing investments.

• Strategic Marketing Planning:
  Partner with practice leadership and Key Account Managers (KAMs) to understand business objectives, growth priorities, competitive conditions, local market opportunities, patient demographics, market insights, and campaign performance; develop customized marketing strategies and annual plans that increase patient awareness, engagement, and community presence.
• Integrated Campaign Management:
  Plan, execute, optimize, and refine campaigns across digital, email, print, social media, direct mail, website content, and community outreach; manage timelines, creative development, production, approvals, and execution with internal teams, vendors, and agency partners, using established templates and workflows while tailoring programs to customer needs, brand standards, and each practice’s positioning.
• Practice Marketing Support:
  Serve as the primary marketing advisor for assigned practices, recommending strategies to attract new patients, retain existing patients, and increase service awareness; support physician marketing, referral relationship development, community outreach, and the creation of tailored marketing materials, promotional assets, and patient communications.
• Field Engagement:
  Conduct regular in-market and on-site customer visits to assess business needs, identify growth opportunities, complete practice marketing assessments, develop actionable recommendations, coach customer stakeholders on marketing best practices, and partner with KAMs during customer engagements and strategic planning sessions.
• Collaboration and Communication:
  Build strong partnerships with KAMs and collaborate with Creative, Digital Marketing, Content, and Operations teams to deliver cohesive, high-quality marketing solutions; clearly communicate plans, timelines, results, and recommendations, and jointly present quarterly performance insights, campaign outcomes,…