Director, Beer

Established in 1989, Morales Capital Group is a portfolio of companies including MBG, Mexcor International, MFI, Globalternative Solutions, Viva Verse, and Viva Center. It is a primarily a family‑owned, multi‑generational importer & distributor of alcohol beverages headquartered in Houston, Texas. Founded by Celia Villanueva and joined by her son Eduardo Morales in 2014, MCG has grown to be the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida and 6th in California.

MCG has cultivated and established a network of partnerships with over 140 regional distributors and control states resulting in reach and presence in all 50 states in the US. MCG offers a carefully curated, diverse portfolio of top‑quality brands sourced from all over the world and strives to provide exceptional levels of service to our business partners every day.

Reporting to the Chief Sales Officer, the Director, Beer is responsible for leading and expanding Mexcor’s Beer distributor network on a national scale. This role builds and executes strategic business plans to grow distribution, accelerate brand performance, and secure incremental sales above base business. The Beer Director will develop strong, trusted relationships with distributors and key retail partners, ensuring alignment with Mexcor’s sales goals and brand priorities.

The Director, Beer is an individual contributor that collaborates with cross‑functional teams to ensure alignment of business objectives.

• All‑In:
  Being Accountable;
  If it’s to be, it’s up to me.
• People:
  Growing and building partnerships within a family dynamic.
• Future Thinking:
  Innovative and disruptive in our approach.

• Develop and execute strategic sales plans to expand the beer portfolio nationally and increase market penetration.
• Identify, prioritize, and secure new distribution and retail opportunities.
• Drive incremental volume growth, ensuring achievement of annual sales targets.
• Manage distributor performance and hold partners accountable for execution and results.

• Cultivate positive, credible, and lasting relationships with distributors, retailers, and key accounts built on trust, collaboration, and value.
• Serve as the primary liaison to distributor network leaders, providing guidance, support, and direction.
• Conduct joint business planning, market visits, and performance reviews with distributors.

• Partner with internal and external stakeholders to identify market opportunities and champion growth of Mexcor’s beer brands.
• Ensure trade execution excellence including distribution, shelf placement, pricing, and promotional programming.
• Analyze market data and trends to guide decision‑making and optimize portfolio performance.

• Collaborate with marketing, supply chain, finance, and operations to support seamless brand execution.
• Align distributor programs and field execution with Mexcor’s commercial strategy.
• Report progress against objectives and provide business insights to Mexcor sales leadership.

• Customer Focus:
  Actively seeks to understand customer needs and perspectives. Ensures that the voice of the customer is considered in decision‑making. Builds lasting customer relationships to drive satisfaction and loyalty.
• Business Acumen:
  Understands market trends, competitive landscape, and business strategies. Uses this knowledge to identify opportunities and drive profitable growth. Balances short‑term and long‑term business objectives effectively.
• Strategic Agility:
  Anticipates future trends and their implications for the business. Quickly grasps new concepts and can pivot strategies when necessary. Is comfortable with ambiguity and able to make informed decisions amidst uncertainty.
• Influence and Persuasion:
  Skilled in presenting ideas and convincing others to adopt them. Can effectively communicate the value proposition of products and services, leading to successful sales outcomes. Builds consensus and inspires action across different…