Exhibit, Sponsorship, and Brand Builder Sales

POSITION DESCRIPTION

Title: Exhibit, Sponsorship, and Brand Builder Sales

SEG Functional Group: AAPG/SEG Joint Events Team (JET)

Incumbent: VAC

Reports To: Managing Director, Global Business

Department: JET

Employment Status: Regular, Full-time

FLSA Classification: Exempt

Responsible for driving revenue growth through the strategic sale of exhibit space, sponsor ships, brand builders, and related commercial opportunities across the AAPG/SEG Joint Event Team (JET) portfolio. This role focuses heavily on new business development, international and domestic market expansion, and cultivating long‑term industry partnerships. Success will be measured by year‑over‑year revenue gains, extension into new segments, and increased market share for assigned events worldwide.

Supervisory Responsibility: Individual Contributor

• Drive revenue growth through outbound prospecting, pipeline development, and closing sales for exhibit space, sponsor ships, brand builders, and ancillary revenue products.
• Expand commercial reach by identifying and penetrating new domestic and international market segments.
• Conduct market intelligence research to identify opportunities, trends, and competitive pricing.
• Build and maintain strong relationships with clients to maximize retention and upsell opportunities.
• Conduct onsite rebooking sales at events including setup, appointments, and booth visits.
• Attend domestic and international events to sell, prospect, and support customers.
• Maintain accurate data in Hub Spot including pipeline status and forecasting.
• Prepare sales reports, revenue forecasts, and presentations for leadership.
• Collaborate with marketing on sales tools, campaigns, and promotional materials.

• Minimum 5 years of sales experience required, preferably in exhibit sales, sponsorship sales, trade show/media sales, or B2B business development.
• Minimum 2 years of experience working in the energy industry preferred, with experience selling to upstream energy operators, geoscience services suppliers and related industry companies highly desirable.
• Demonstrated ability to meet or exceed revenue targets in a commission‑driven environment.

• Bachelor’s degree or 8 years equivalent sales experience required.

• Intermediate proficiency with MS Word, Excel, PowerPoint, and CRM/contact management systems (Hub Spot preferred).
• Experience with Expo Cad or other exhibit floor plan management software is preferred.
• Strong consultative selling, negotiation, and closing skills, with the ability to develop and present compelling commercial packages.
• Ability to analyze market conditions, interpret competitive data, and formulate strategic recommendations.
• Skilled in pipeline management, forecasting, and prioritization of high‑value opportunities.
• Strong verbal and written communication skills.
• Excellent interpersonal skills and the ability to build trust and rapport with internal teams and global industry partners.
• Highly organized, detail‑oriented, and capable of managing multiple projects in a fast‑paced environment.
• Ability and willingness to travel domestically and internationally as assigned.
• Managerial Sales Experience (Preferred).

Integrity: Acts in ways that demonstrate personal integrity and serves as a positive example of why others should trust the motives of the organization. Views himself or herself as a reflection of the organization by following through on commitments and accepting ownership of any mistakes he or she might make. Leaves others with the clear impression that integrity is a core value at this organization.

Respect: Demonstrates a genuine interest in the thoughts, opinions, values, and needs of co‑workers and customers and views differences in these areas as both inevitable and acceptable. Avoids speaking, writing, or doing other things that could be seen as disrespectful of people in their absence (or "behind their backs"). Recognizes and shows respect for the strengths and contributions of others.

Service: Personally, demonstrates that external (or internal) customers…