Business Development Representative

Business Development Representative (BDR) – Houston, TX

Omni Cable, LLC (Omni Cable) is a leading redistributor of wire, cable, fiber, electrical, and communications products across North America. With a customer-first approach, Omni Cable partners exclusively with distributors to help grow their business. By offering unmatched product availability, precise order fulfillment, robust supply chain solutions, and a suite of value‑added services, Omni Cable enables its partners to deliver confidently and efficiently.

Backed by over 45 years of industry expertise, $400 million in inventory, and 18 strategically located distribution centers, Omni Cable is committed to operational excellence and empowering distributor success. Learn more at

Omni Cable is a subsidiary of Dot Family Holdings. Our employees are all working towards the same goal, which is our Mission Statement:
To empower shared success by being the best vendor to our customers, the best customer to our vendors, and the best employer to our employees through innovation and collaboration.

We’re looking for a highly motivated and results-driven Business Development Representative (BDR) to join our dynamic sales team. This role is focused on outbound sales engagement, targeting dormant accounts and new alternate channel distribution customers. As a key contributor to Omni Cable’s growth strategy, you’ll identify and secure new revenue opportunities through persistent outreach and relationship‑building efforts.

• Proactively engage assigned target accounts to increase brand awareness and uncover new business opportunities.
• Promote Omni Cable’s redistribution model and identify opportunities for product and service adoption.
• Initiate outbound engagement via phone, email, and social media campaigns.
• Collaborate with sales enablement and marketing to qualify inbound leads.
• Maintain detailed records of outreach efforts and customer interactions in Salesforce (SFDC).
• Promote Omni Cable’s full product and service portfolio to drive demand across all categories.

• Own and manage monthly Key Performance Indicators (KPIs), including:
  • Outbound calls logged in SFDC.
  • Execution and management of email campaigns.
  • Activation of new accounts.
  • Quotes and orders generated from newly activated accounts.
• Monitor performance against KPIs and take proactive steps to meet or exceed goals.
• Partner with marketing to optimize outreach strategies and campaign effectiveness.

• Build and maintain deep product knowledge across all Omni Cable categories.
• Participate in ongoing training programs—onsite, online, and remote—to enhance skills and industry expertise.
• Serve as a subject matter expert to support distributor partners and internal teams.

• Operate independently while contributing to team success and supporting colleagues.
• Communicate professionally across departments including operations, credit, and regional sales to ensure seamless execution.
• Foster a collaborative environment aligned with Omni Cable’s core values.

• Bachelor’s degree preferred or equivalent work experience.
• 1–2 years of experience in sales, customer service, or business development.
• Proven track record of exceeding sales quotas and performance targets.
• Strong phone presence and comfort making 50+ outbound calls per day.
• Resilient mindset with the ability to handle rejection positively.
• Excellent multitasking, prioritization, and time management skills.
• Proficiency in Microsoft 365 and CRM platforms (Salesforce preferred).
• Exceptional verbal and written communication skills.
• Strong listening and presentation abilities.
• Valid driver’s license and satisfactory driving record.

• Competitive Medical / Dental / Vision / Prescription Plans
• No-cost Life / STD / LTD / AD&D
• Health Savings & Dependent Care Accounts
• 401k Retirement Savings Plan with competitive employer match
• Tuition Reimbursement
• Scholarship Fund
• Flexible Workplace