Commercial Enablement Lead
Listed on 2026-06-27
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Sales
Director of Sales, Business Development, Sales Marketing
Job Description
Cooper Surgical is a leading fertility and women's healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. As a division of Cooper Companies, we're driven by a unified purpose to enable patients to experience life's beautiful moments. Guided by our shared values – dedicated, innovative, friendly, partners, and do the right thing – our offerings support patients throughout their lifetimes, from contraception to fertility and birth solutions, to women's and family care, and beyond.
We currently offer over 600 clinically relevant medical devices to healthcare providers, including testing and treatment options, as well as an innovative suite of assisted reproductive technology and genomic testing solutions. Learn more at
We lead the industry in next-generation fertility and birth solutions that help conceive, deliver, and protect healthy babies. When it's time for people to build their families, the Cooper Surgical Donor Gametes Services, California Cryobank and Donor Egg Bank USA, can help intended parents reach their goals with the highest quality donor sperm and donor eggs from rigorously screened diverse donors.
Our team cares enough to want to make a difference – for the communities in which we live and work and in the well-being of women, babies and families everywhere.
We strive to continuously develop best in class people, process, and technologies. Our Donor Gametes services support those seeking to realize their dreams of creating a family, and specifically serves the LGBTQ+ community, independent parents, and those with fertility challenges in need of donor sperm and/or donor eggs.
This role supports the Sr. Director, Global Sales, Donor Gamete Services and is accountable for enabling effective execution of Donor Gamete commercial strategy by equipping sales teams and supporting sales functions with the skills, messaging, readiness, and reinforcement required to deliver revenue growth and consistent customer experiences.
Additionally, this role is accountable for enabling sales effectiveness and improving the customer experience by translating commercial strategy into clear, actionable guidance that sales teams can execute consistently. The ideal candidate possesses a strong understanding of sales enablement, sales strategy, value proposition positioning, customer experience, excels at driving engagement and accountability, and has demonstrated success enabling revenue growth and sustained customer satisfaction through sales force training and enablement.
Essential Functions & Accountabilities:
- Own Commercial Enablement strategy aligned to Donor Gamete revenue priorities
- Ensure seller and manager readiness for product, pricing, and GTM changes
- Drive adoption and reinforcement of approved sales motions and value messaging
- Partner with Egg and Sperm Sales Managers to enable manager‑led coaching and accountability
- Translate commercial strategy into actionable guidance for day‑to‑day selling execution
- Prioritize exceptional customer service experiences through intimate knowledge of market landscape, installed base, customer journey, and sales cycle creating enhancements to satisfaction and retention, B2B and B2C
- Implement commercial enablement and training programs to achieve revenue targets, expand market share, and drive sustainable growth across multiple regions, leveraging data-driven insights and performance metrics
- Develop understanding of levers for revenue, volumes, and customer behavior to provide input on to sales leaders and cross-functional partners on the delivery of sales promotions and campaigns.
- Partner with Marketing, Field Sales, and Strategic Accounts to translate go‑to‑market strategy into clear, actionable guidance that sellers can execute to strengthen partnerships and improve lead conversion.
- Analyze and stay updated on market trends, competitive landscape, and customer insights to identify new business opportunities
Performance Metrics and Analytics:
- Use agreed performance metrics to assess adoption, readiness, and enablement impact
- Partner with Sales Operations to translate demand…
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