Sales Manager

Overview

Job Summary The Sales Manager – World Emblem & Hero’s Pride is a senior sales leadership role responsible for building, managing, and driving a high-performance sales organization across both brands in North America. This role owns the commercial performance of two complementary brands — Hero’s Pride, serving law enforcement, military, and public safety markets, and World Emblem, serving a broader universe of industries that benefit from world-class, quick-turn emblem and decoration solutions including workwear, fashion, corporate, and beyond.

The Sales Manager is accountable for results across a team of up to 12 sales professionals, combining inside and outside sales coverage. This is a true senior sales management role, not an individual contributor with a title. The ideal candidate is a proven sales leader who has built and scaled both inside and outside sales teams, created repeatable systems and standard work, and driven consistent revenue growth across multiple verticals and channels.

Experience in the law enforcement, military, or public safety markets is strongly preferred, along with a working knowledge of decorated apparel, emblems, patches, or branded merchandise.

The Ideal Candidate Has a Proven Track Record Of

• Building and leading both inside and outside sales teams to meet and exceed individual and team revenue targets
• Selling into law enforcement, military, workwear, fashion, or other B2B verticals requiring fast-turn, customized product solutions
• Designing repeatable outbound systems, sales cadences, and standard work that scale team performance
• Driving disciplined pipeline management, CRM adoption, and KPI-based coaching across a distributed sales team
• Understanding multi-channel buying behavior including direct, distributor, cooperative contract, and GSA procurement vehicles
• Partnering cross-functionally with Marketing, Product, and Operations to align execution across brands and channels

• Lead, coach, and develop a team of up to 6 inside sales representatives and up to 6 outside sales representatives across North America, ensuring each individual meets or exceeds their assigned revenue targets.
• Build and maintain a high-accountability sales culture built on urgency, ownership, continuous improvement, and results.
• Conduct regular one-on-ones, call reviews, field ride-alongs, and pipeline inspections to assess performance and provide actionable coaching for both inside and outside reps.
• Set clear individual performance goals, track progress against KPIs, and conduct structured performance reviews.
• Recognize top performers and address underperformance proactively with formal improvement plans.
• Recruit, onboard, and ramp new inside and outside sales talent in alignment with team capacity and growth targets.
• Build a bench of future leaders within the sales organization.

• Own and deliver the combined World Emblem and Hero’s Pride North America sales revenue targets; drive team performance against monthly, quarterly, and annual goals across both brands.
• Manage and grow a pipeline spanning law enforcement, military, public safety, workwear, fashion, and other verticals where quick-turn decoration drives value.
• Ensure CRM (Hub Spot) accuracy and adoption across the full sales team, including pipeline stages, activity logging, next steps, deal probability, and revenue forecasting.
• Monitor pipeline health metrics including coverage ratios, velocity, aging deals, and conversion rates for both inside and outside sales; use data to coach and course-correct.
• Provide daily sales progress updates to leadership through Tier 0 and Tier 1 reviews.
• Drive revenue initiatives and develop creative strategies to grow sales volume, expand wallet share, and win new customers across both brands.

• Apply working knowledge of law enforcement and military procurement processes, including agency purchasing cycles, cooperative contracts, bid processes, and GSA/government buying vehicles for Hero’s Pride.
• Build and maintain relationships…