Product Manager - Commercial Demand

Product Manager (Offering Manager – Commercial Demand)

Trystar is at the forefront of advancing power solutions, charged and driven by a committed, dynamic team, tackling complex challenges, and creating innovative solutions. We’re looking for motivated, driven, and talented individuals eager to be part of the future of power. Safety and integrity aren’t just buzzwords, they are the north star guiding us as we aspire to wow our customers every day.

We’ve created power solutions that are not only durable and unique but are also the result of exciting teamwork from every corner of our organization.

Individually and collectively, every team member at Trystar plays for each other and strives to deliver unmatched value and 100% accuracy to our customers every single day. Our cutting‑edge headquarters is in Faribault, MN, a facility that is partially solar and wind powered by our own microgrid! Together, we are Trystar, where we power the future and nurture innovation for a brighter tomorrow.

Trystar’s team members are our most important asset, and we expect this position to play a critical role in achieving our strategic objectives. We seek an Offering Manager – Commercial/Demand to lead our go‑to‑market strategy and demand creation agenda – translating solution capabilities into targeted segment plays, pipeline, and revenue.

If you know how to build commercial momentum in complex B2B markets, align cross‑functional teams around a clear GTM direction, and drive accountability for revenue outcomes without owning the sales motion directly, this role is for you.

The OM – Commercial/Demand sets the demand creation strategy and go‑to‑market requirements for Trystar's solution portfolio. This role defines who Trystar targets, how the company positions against competitors, and what the Sales and Application Engineering teams need to win. Sales owns the forecast and executes the commercial motion; this role sets the direction, builds the plays, and holds the team accountable to penetration and cross‑sell outcomes.

Working in close partnership with Sales, Application Engineering, Commercial Strategy, and OM‑IOI, this role ensures Trystar's commercial efforts are concentrated on the highest‑value opportunities.

• Demand Creation:
  Build and activate targeted segment plays that translate solution value into qualified pipeline – defining who to target, how to position, and what it takes to win.
• Commercial Enablement:
  Set the requirements for sales tools, training, and competitive positioning that improve win rates and accelerate deal velocity in priority applications.
• Cross‑Sell Penetration:
  Own the cross‑sell strategy across the enterprise portfolio – identifying the highest‑value attach opportunities and building the plays that capture them.
• GTM Launch Execution:
  Define the commercial launch requirements for new solutions, coordinating readiness across Sales, Marketing, and Application Engineering.

• Cross‑sell penetration rate: customers purchasing across two or more solution areas.
• Pipeline creation by segment: new qualified opportunities from targeted demand plays.
• Win rate improvement in priority segments and solution categories.

• Safety – We believe everyone should leave Trystar facilities in the same or better condition than when they arrived.
• Integrity – We’re honest, transparent, and committed to doing what’s right.
• Customer focus – We have relentless focus on our customers and their success.
• Right with speed – We use good judgement, make thoughtful decisions quickly, and execute them with purpose and intensity.
• Play for each other – We’re a team. We show up for each other and we know that through teamwork we achieve greatness.
• Champion change – We know adaptation and improvement are requirements to survive and to thrive.
• Enjoy the journey – We create an environment where our team feels appreciated and has fun along the way.

Segment Strategy & Demand Planning

• Develop segment‑level demand strategies for priority verticals – data centers, industrial, commercial, utility, and healthcare – defining ICPs, value propositions, and qualification criteria.
• Work with…