Retail Experience Specialist

The Retail Experience Specialist (RES) will play a pivotal role in enhancing the tire sales capabilities of Metro Market dealership service advisors. The primary focus of this position is to educate, train, and support dealerships in understanding the importance and benefits of selling tires, qualifying customers effectively, and delivering an exceptional customer experience. The RES is responsible for specific Metro Market areas, requiring local travel within those regions and periodic travel to headquarters for training and planning.

As a Retail Experience Specialist, your essential job functions will include the following:

• Develop and implement effective business strategies for identified Metro Market Dealers to drive tire sales and customer satisfaction.
• Establish and maintain growth with identified Metro Market Dealers through ongoing support and engagement.
• Foster and maintain positive relationships with key business partners for the identified Metro Market Dealers, including tire distributors, tire manufacturers, and business centers.
• Provide in-person training and support to identified Metro Market Dealers, with a focus on tire sales.
• Dedicate 80% of scheduled time to in-dealership support and training.
• Equip dealerships with selling tools based on best practices and current program initiatives.
• Assist in quoting tires and utilize program support resources such as Road Hazard coverage, Price Match, and other relevant programs.
• Assist dealerships with Point-of-Sale displays to enhance tire visibility.
• Provide weekly status updates to Dealer Development Consultants (DDC) and Regional Development Managers (RDM).
• Conduct in-dealer tread depth surveys to assess tire conditions.
• Collaborate with dealerships to improve and support Service Drive processes and Best Practices.
• Work closely with DDC to provide stocking recommendations and optimize inventory management
• Collaborate with DDC on program incentives and engage dealerships to maximize participation in incentive programs.
• Submit AMI expenses on a weekly basis.
• Document all program interactions, training summaries, and dealer comments for effective tracking and reporting.

• Bachelor’s degree or equivalent work experience
• Minimum 3 years of experience in sales, preferably within the automotive or tire industry, or equivalent experience in related environment
• Strong understanding of tire products, services, and market trends.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Travel within Metro Market areas and occasionally to headquarters up to 90% travel.
• Proficiency in Microsoft Office Suite and data analysis tools.
• Valid driver's license in good standing and reliable transportation.

• Diagnostic Skills
• Industry/Product Knowledge
• Trusted Advisor

• Standing for long periods of time
• Extensive driving and traveling to customer accounts (up to 80%)