Field Marketing Manager

Field Marketing Manager

Pelvic Rehabilitation Medicine (PRM) is seeking a strategic, relationship-driven Field Marketing Manager to support regional growth initiatives across our national network of Centers of Excellence.

This role sits at the intersection of marketing, provider partnerships, referral growth, and local market expansion. The Field Marketing Manager is responsible for developing and managing regional referral relationships, supporting provider visibility and engagement, activating local growth initiatives, and contributing to patient volume growth across assigned territories.

Unlike traditional healthcare business development roles focused on transactional outreach or routine office visits, this role is highly strategic and integrated within PRM's Growth & Marketing organization. Field Marketing Managers partner closely with surgeons, non-operative providers, campaign management, digital marketing, operations, and executive leadership to strengthen PRM's regional presence and referral ecosystem.

Field Marketing Managers serve as the primary relationship owner for assigned territories and play a critical role in scaling PRM's national brand while supporting local market growth.

Core Responsibilities

Territory Growth & Referral Strategy

• Own regional referral relationship development across assigned markets
• Build and maintain strategic referral pipelines across Tier 1, Tier 2, and Tier 3 provider networks
• Support growth of both surgical and non-operative service lines within assigned territories
• Identify opportunities for referral expansion, partnership development, and local market activation
• Contribute to territory growth goals tied to NPVs, admits, and referral pipeline influence
• Support pipeline development initiatives for denovo and expansion markets

Provider Partnerships & Relationship Management

• Serve as the primary field marketing partner for assigned providers and territories
• Develop and maintain relationships with key referring physicians, healthcare organizations, and strategic partners
• Coordinate high-value provider meetings, VIP visits, and strategic introductions for PRM surgeons and providers
• Support provider visibility initiatives including educational events, partnerships, webinars, and regional activations
• Partner with providers to identify local growth opportunities and market needs

Campaign & Market Activation

• Partner closely with Campaign Management to execute regional growth initiatives and local market activations
• Support execution of denovo launches, referral campaigns, educational programming, and strategic partnerships
• Assist with market-specific outreach aligned with national marketing initiatives
• Collaborate with Digital Marketing and Content teams to support local market awareness and referral growth strategies
• Participate in select conferences, provider events, and strategic partnership opportunities as needed

Cross-Functional Collaboration

• Partner closely with Marketing, Operations, Intake, and Provider teams to align regional growth efforts
• Provide field insights and market intelligence to internal stakeholders and leadership
• Support forecasting discussions and growth planning initiatives
• Collaborate with Campaign Managers to ensure alignment between national campaigns and local market execution

Reporting & Performance

• Track and report on referral pipeline development, strategic partnerships, provider engagement, and market activity
• Monitor territory performance and contribute to growth forecasting discussions
• Maintain organized documentation of outreach, relationships, and territory initiatives
• Support achievement of territory growth goals tied to surgical and non-operative volume growth

Operating Model

• Referral pipeline development
• Strategic provider partnerships
• Local market activation
• Regional growth support
• Denovo market expansion
• Cross-functional marketing collaboration

This role is relationship-based and growth-oriented, not transactional sales-focused. Field Marketing Managers act as strategic regional growth partners supporting long-term provider engagement and market development initiatives.

Territory Structure

Each Field Marketing Manager owns a defined geographic territory and…