Area Manager, Chain Division

About Mexcor

Established in 1989, Morales Capital Group is a portfolio of companies including MBG, Mexcor International, MFI, Globalternative Solutions, Viva Verse, and Viva Center. It is a primarily family‑owned, multi‑generational importer & distributor of alcohol beverages headquartered in Houston, Texas. Founded by Celia Villanueva and joined by her son Eduardo Morales in 2014, MCG has grown to be the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida and 6th in California.

MCG has cultivated and established a network of partnerships with over 140 regional distributors and controlled states, resulting in reach and presence in all 50 states in the US. MCG offers a carefully curated, diverse portfolio of top‑quality brands sourced from all over the world and strives to provide exceptional levels of service to our business partners every day.

We provide a competitive compensation package with a wide range of benefits for full‑time employees.

Reporting to the Regional Branch Manager, the Area Manager, Chain Division is responsible for leading and growing our wine business across key retail markets. This role manages a team of wine sales representatives and drives execution in major chains, delivering strong results in distribution, volume, and premium brand growth. The position serves as the direct connection between suppliers, key accounts, and field execution teams, ensuring MBG Texas delivers best‑in‑class service, programming, and market execution in the on‑premise channel.

• All‑In:
  Being Accountable;
  If it’s to be, it’s up to me.
• People:
  Growing and building partnerships within a family dynamic.
• Future Thinking:
  Innovative and disruptive in our approach.

We are guided by our primary PURPOSE, our CORE VALUES and our RESPONSIBILITIES towards our ASSOCIATES, CUSTOMERS, SUPPLIERS & COMMUNITY.

• Lead, coach, and develop a team of Off‑Premise Sales Representatives across assigned markets
• Conduct ride‑withs focused on wine selling and execution
• Hold team accountable to goals, PODs, and distribution
• Establish clear expectations for execution, professionalism, and results
• Support hiring, onboarding, training, and territory transitions
• Conduct performance reviews, coaching sessions, and corrective action when required

• Own delivery of monthly, quarterly, and annual sales, distribution, and revenue goals
• Execute supplier business plans, scorecards, and priority initiatives
• Ensure consistent call frequency, routing discipline, and market coverage
• Track PODs, distribution, and revenue growth
• Execute displays, features, and tastings

• Build strong relationships with key off‑premise operators and decision‑makers
• Lead key account calls and assist with menu placements and promotions
• Develop new off‑premise account opportunities
• Resolve customer issues while protecting MBG relationships
• Serve as a market ambassador for MBG and its supplier partners

• Ensure accurate CRM usage, reporting, and documentation
• Manage expenses, mileage, and policy compliance
• Maintain knowledge of Texas alcohol regulations
• Partner with HR on performance management and employee relations
• Manage routing and territory coverage
• Use Encompass, MyDay, and reporting tools
• Ensure TABC and pricing compliance
• Partner with logistics for delivery execution

• Collaborate with peers and the Area Manager to strategize on issues that disrupt goal achievement
• A high level of professionalism and confidentiality is crucial to this role
• Establish and maintain effective working relationships with staff, department leaders and executive leadership with the purpose of:
• Being approachable at all times
• Being known as a trusted resource for knowledge and guidance
• Desire to deliver excellence – Always looking for the very best product in what we do
• Living Above the Line – Exhibiting ownership,…